MILAN, Nov. 11, 2013 /CNW/ - Today, Campari® is officially unveiling the full imagery for the 2014 Calendar which is entitled 'Worldwide Celebrations'. The Calendar is the 15th edition in the prestigious collection and stars Hollywood actress Uma Thurman enjoying 12 intriguing and vibrant festivals from around the world.
From Spring Festival in Beijing, the biggest celebration in China, to Hanami in Japan, where people enjoy the beautiful cherry blossoms of spring, the 2014 Calendar provides a window on the world and invites fans of Campari to embark on a global voyage of discovery. The celebrations in the Calendar span every continent and also include Midsummer's Eve in England, during which revellers celebrate the Summer Solstice at the historic Stonehenge, and the bright and exhilarating Reveillon in Brazil, the biggest New Year Celebration in the world.
On starring in the 2014 Campari Calendar, Uma Thurman comments: "The 2014 Calendar is a stunning piece of artwork which perfectly conveys the positive energy and pleasure which Campari lovers around the world can enjoy through our worldwide celebration. There is nothing more enjoyable than a celebration and I feel confident that people around the world will enjoy the worldwide celebration which the Campari Calendar provides."
The 15th edition of the Campari Calendar was shot by noted fashion photographer, Koto Bolofo, renowned for his lively and dynamic imagery. Bolofo was born in South Africa, raised in the UK and now resides in France so is a true world citizen himself and the perfect choice to convey the Calendar's worldwide celebration.
On the 2014 Campari Calendar, Koto Bolofo comments: "For me, the Campari Calendar is all about pleasure, intrigue and charisma and I feel confident the 2014 edition embodies all of these qualities. Working with Uma has been a joy and I am truly thrilled that the Campari Calendar 2014 can be revealed to the world and enjoyed by all."
Bob Kunze-Concewitz, CEO of Gruppo Campari comments: "The Campari Calendar 2014 is dedicated to the pleasure that can be enjoyed from travel and discovery around the world. Uma's passion and style shine through in each and every shot, and she embodies every celebration to provide stunning visuals."
The Calendar theme, Worldwide Celebrations, was created by BCube Milan. Working side by side with the photographer Koto Bolofo on the project were Andrea Marzagalli, senior art director and Bruno Vohwinkel, senior copywriter.
Campari is a contemporary and charismatic classic. The secret recipe, which has remained unchanged, originated in Novara in 1860 and is the base for some of the most famous cocktails around the world. Campari is an alcoholic spirit obtained from the infusion of bitter herbs, aromatic plants and fruit in alcohol and water. With its vibrant red colour, intense aroma and inspiring flavour, Campari has always been a symbol of intrigue and pleasure, which unfurls itself into a captivating drinking experience. These are the values that have made the Campari brand famous throughout the world as an icon of passionate Italian style and excellence.
About Gruppo Campari
Davide Campari-Milano S.p.A., together with its affiliates ('Gruppo Campari'), is a major player in the global beverage sector, trading in over 190 nations around the world with leading positions in Europe and the Americas. The Group was founded in 1860 and today is the sixth-largest player worldwide in the premium spirits industry. The Group's portfolio, with over 50 brands, spans spirits, the core business, wines and soft drinks. Internationally-renowned brands include Aperol, Appleton, Campari, Cinzano, SKYY Vodka and Wild Turkey. Headquartered in Sesto San Giovanni, Italy, Campari owns 16 plants and 4 wineries worldwide and has its own distribution network in 16 countries. The Group employs over 4,000 people. The shares of the parent company, Davide Campari-Milano S.p.A. (Reuters CPRI.MI - Bloomberg CPR IM), are listed on the Italian Stock Exchange since 2001. For more information: http://www.camparigroup.com. Please enjoy our brands responsibly
SOURCE: Gruppo Campari
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