Accessibility Statement Skip Navigation
  • Resources
  • Blog
  • Journalists
  • Webcasts
  • Data Privacy
  • Français
  • my CNW 
    • Login
    • Register
  • Client Login 
    • Online Member Centre
    • Next Gen Communications Cloud
    • Cision Communications Cloud®
  • Sign Up
  • Send a Release
Return to PR Newswire homepage
  • News
  • Products
  • Contact
When typing in this field, a list of search results will appear and be automatically updated as you type.

Searching for your content...

No results found. Please change your search terms and try again.
Advanced Search
  • News in Focus
      • Browse News Releases

      • All News Releases
      • All Public Company
      • News Releases Overview

      • Multimedia Gallery

      • All Multimedia
      • All Photos
      • All Videos
      • Multimedia Gallery Overview

      • Trending Topics

      • All Trending Topics
  • Business
      • Auto & Transportation

      • All Automotive & Transportation
      • Aerospace, Defense
      • Air Freight
      • Airlines & Aviation
      • Automotive
      • Maritime & Shipbuilding
      • Railroads and Intermodal Transportation
      • Supply Chain/Logistics
      • Transportation, Trucking & Railroad
      • Travel
      • Trucking and Road Transportation
      • Auto & Transportation Overview

      • View All Auto & Transportation

      • Business Technology

      • All Business Technology
      • Blockchain
      • Broadcast Tech
      • Computer & Electronics
      • Computer Hardware
      • Computer Software
      • Data Analytics
      • Electronic Commerce
      • Electronic Components
      • Electronic Design Automation
      • Financial Technology
      • High Tech Security
      • Internet Technology
      • Nanotechnology
      • Networks
      • Peripherals
      • Semiconductors
      • Business Technology Overview

      • View All Business Technology

      • Entertain­ment & Media

      • All Entertain­ment & Media
      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • Entertain­ment & Media Overview

      • View All Entertain­ment & Media

      • Financial Services & Investing

      • All Financial Services & Investing
      • Accounting News & Issues
      • Acquisitions, Mergers and Takeovers
      • Banking & Financial Services
      • Bankruptcy
      • Bond & Stock Ratings
      • Conference Call Announcements
      • Contracts
      • Cryptocurrency
      • Dividends
      • Earnings
      • Earnings Forecasts & Projections
      • Financing Agreements
      • Insurance
      • Investments Opinions
      • Joint Ventures
      • Mutual Funds
      • Private Placement
      • Real Estate
      • Restructuring & Recapitalization
      • Sales Reports
      • Shareholder Activism
      • Shareholder Meetings
      • Stock Offering
      • Stock Split
      • Venture Capital
      • Financial Services & Investing Overview

      • View All Financial Services & Investing

      • General Business

      • All General Business
      • Awards
      • Commercial Real Estate
      • Corporate Expansion
      • Earnings
      • Environmental, Social and Governance (ESG)
      • Human Resource & Workforce Management
      • Licensing
      • New Products & Services
      • Obituaries
      • Outsourcing Businesses
      • Personnel Announcements
      • Real Estate Transactions
      • Residential Real Estate
      • Small Business Services
      • Socially Responsible Investing
      • Surveys, Polls and Research
      • Trade Show News
      • General Business Overview

      • View All General Business

  • Science & Tech
      • Consumer Technology

      • All Consumer Technology
      • Artificial Intelligence
      • Blockchain
      • Cloud Computing/Internet of Things
      • Computer Electronics
      • Computer Hardware
      • Computer Software
      • Consumer Electronics
      • Cryptocurrency
      • Data Analytics
      • Electronic Commerce
      • Electronic Gaming
      • Financial Technology
      • Mobile Entertainment
      • Multimedia & Internet
      • Peripherals
      • Social Media
      • STEM (Science, Tech, Engineering, Math)
      • Supply Chain/Logistics
      • Wireless Communications
      • Consumer Technology Overview

      • View All Consumer Technology

      • Energy & Natural Resources

      • All Energy
      • Alternative Energies
      • Chemical
      • Electrical Utilities
      • Gas
      • General Manufacturing
      • Mining
      • Mining & Metals
      • Oil & Energy
      • Oil and Gas Discoveries
      • Utilities
      • Water Utilities
      • Energy & Natural Resources Overview

      • View All Energy & Natural Resources

      • Environ­ment

      • All Environ­ment
      • Conservation & Recycling
      • Environmental Issues
      • Environmental Policy
      • Environmental Products & Services
      • Green Technology
      • Natural Disasters
      • Environ­ment Overview

      • View All Environ­ment

      • Heavy Industry & Manufacturing

      • All Heavy Industry & Manufacturing
      • Aerospace & Defense
      • Agriculture
      • Chemical
      • Construction & Building
      • General Manufacturing
      • HVAC (Heating, Ventilation and Air-Conditioning)
      • Machinery
      • Machine Tools, Metalworking and Metallurgy
      • Mining
      • Mining & Metals
      • Paper, Forest Products & Containers
      • Precious Metals
      • Textiles
      • Tobacco
      • Heavy Industry & Manufacturing Overview

      • View All Heavy Industry & Manufacturing

      • Telecomm­unications

      • All Telecomm­unications
      • Carriers and Services
      • Mobile Entertainment
      • Networks
      • Peripherals
      • Telecommunications Equipment
      • Telecommunications Industry
      • VoIP (Voice over Internet Protocol)
      • Wireless Communications
      • Telecomm­unications Overview

      • View All Telecomm­unications

  • Lifestyle & Health
      • Consumer Products & Retail

      • All Consumer Products & Retail
      • Animals & Pets
      • Beers, Wines and Spirits
      • Beverages
      • Bridal Services
      • Cannabis
      • Cosmetics and Personal Care
      • Fashion
      • Food & Beverages
      • Furniture and Furnishings
      • Home Improvement
      • Household, Consumer & Cosmetics
      • Household Products
      • Jewelry
      • Non-Alcoholic Beverages
      • Office Products
      • Organic Food
      • Product Recalls
      • Restaurants
      • Retail
      • Supermarkets
      • Toys
      • Consumer Products & Retail Overview

      • View All Consumer Products & Retail

      • Entertain­ment & Media

      • All Entertain­ment & Media
      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • Entertain­ment & Media Overview

      • View All Entertain­ment & Media

      • Health

      • All Health
      • Biometrics
      • Biotechnology
      • Clinical Trials & Medical Discoveries
      • Dentistry
      • FDA Approval
      • Fitness/Wellness
      • Health Care & Hospitals
      • Health Insurance
      • Infection Control
      • International Medical Approval
      • Medical Equipment
      • Medical Pharmaceuticals
      • Mental Health
      • Pharmaceuticals
      • Supplementary Medicine
      • Health Overview

      • View All Health

      • Sports

      • All Sports
      • General Sports
      • Outdoors, Camping & Hiking
      • Sporting Events
      • Sports Equipment & Accessories
      • Sports Overview

      • View All Sports

      • Travel

      • All Travel
      • Amusement Parks and Tourist Attractions
      • Gambling & Casinos
      • Hotels and Resorts
      • Leisure & Tourism
      • Outdoors, Camping & Hiking
      • Passenger Aviation
      • Travel Industry
      • Travel Overview

      • View All Travel

  • Policy & Public Interest
      • Policy & Public Interest

      • All Policy & Public Interest
      • Advocacy Group Opinion
      • Animal Welfare
      • Canadian Federal Government
      • Canadian Municipal Government
      • Canadian Provincial Government
      • Corporate Social Responsibility
      • Domestic Policy
      • Economic News, Trends, Analysis
      • Education
      • Environmental
      • European Government
      • FDA Approval
      • Federal and State Legislation
      • Federal Executive Branch & Agency
      • Foreign Policy & International Affairs
      • Homeland Security
      • Labor & Union
      • Legal Issues
      • Natural Disasters
      • Not For Profit
      • Patent Law
      • Public Safety
      • Trade Policy
      • Policy & Public Interest Overview

      • View All Policy & Public Interest

  • People & Culture
      • People & Culture

      • All People & Culture
      • Aboriginal, First Nations & Native American
      • African American
      • Asian American
      • Children
      • Diversity, Equity & Inclusion
      • Hispanic
      • Lesbian, Gay & Bisexual
      • Men's Interest
      • People with Disabilities
      • Religion
      • Senior Citizens
      • Veterans
      • Women
      • People & Culture Overview

      • View All People & Culture

  • Advanced Search
  • Overview
  • Multichannel Amplification
  • Monitoring
  • Distribution
  • Multimedia
  • Guaranteed Paid Placement
  • AI Tools
  • IR
  • Become a Client
  • Request a Demo
  • Editorial Bureaus
  • Partnerships
  • General Enquiries
  • Media
  • Worldwide Offices
  • Hamburger menu
  • Cision Canada
  • Send a Release
  • FR
    • Phone

    • 877-269-7890 from 8 AM - 10 PM ET

    • ALL CONTACT INFO
    • Contact Cision

      877-269-7890
      from 8 AM - 10 PM ET

  • Send a Release
  • Sign Up
  • Resources
  • Blog
  • Journalists
  • Webcasts
  • GDPR
  • News in Focus
    • Browse All News
    • Multimedia Gallery
    • Trending Topics
  • Business
    • Auto & Transportation
    • Business Technology
    • Entertain­ment & Media
    • Financial Services & Investing
    • General Business
  • Science & Tech
    • Consumer Technology
    • Energy & Natural Resources
    • Environ­ment
    • Heavy Industry & Manufacturing
    • Telecomm­unications
  • Lifestyle & Health
    • Consumer Products & Retail
    • Entertain­ment & Media
    • Health
    • Sports
    • Travel
  • Policy & Public Interest
    • Policy & Public Interest
  • People & Culture
    • People & Culture
  • Send a Release
  • Sign Up
  • Resources
  • Blog
  • Journalists
  • Webcasts
  • GDPR
  • Overview
  • Multichannel Amplification
  • Monitoring
  • Distribution
  • Multimedia
  • Guaranteed Paid Placement
  • AI Tools
  • IR
  • Send a Release
  • Sign Up
  • Resources
  • Blog
  • Journalists
  • Webcasts
  • GDPR
  • Become a Client
  • Request a Demo
  • Editorial Bureaus
  • Partnerships
  • General Enquiries
  • Media
  • Worldwide Offices
  • Send a Release
  • Sign Up
  • Resources
  • Blog
  • Journalists
  • Webcasts
  • GDPR

Campari Launches New Short Movie, Entering Red, Directed by Matteo Garrone, Starring Ana De Armas


News provided by

Campari

Feb 05, 2019, 07:00 ET

Share this article

Share toX

Share this article

Share toX

If Your Soul is Curious, Enter the Red 

MILAN, Feb. 5, 2019 /CNW/ - Today, Campari, the iconic Italian aperitif, unveils the latest in the Red Diaries series - the enigmatic and enticing short film, Entering Red. Remaining true to Campari's mantra that every cocktail tells a story, this year's production inaugurates the celebration of the iconic Negroni cocktail as the world famous drink marks 100 years since its existence. The story further reiterates that Campari truly is at the heart of the Negroni, making it the irreplaceable ingredient.

(Photo: https://mma.prnewswire.com/media/816964/Campari_Ana_De_Armas_Bar.jpg )

(Photo: https://mma.prnewswire.com/media/816965/Campari_Ana_De_Armas_Band.jpg )

(Photo: https://mma.prnewswire.com/media/816967/Campari_Ana_De_Armas_N100.jpg )

(Photo: https://mma.prnewswire.com/media/816969/Campari_Matteo_Simone_Bottin.jpg )

(Photo: https://mma.prnewswire.com/media/816970/Campari_Ana_De_Armas_Poster.jpg )

The short movie, starring highly acclaimed actress Ana De Armas and Italian actor Lorenzo Richelmy, is skilfully directed by critically commended Italian director Matteo Garrone. As the birthplace of Campari, the city of Milano has an important part to play in the film as the city's most stunning locations come to life, including the breath-taking Galleria Vittorio Emanuele II, home of Davide Campari's staple Camparino bar, and the Duomo, turning both monuments 'Campari red' for the occasion.

Entering Red is a suspenseful and intriguing story, where viewers get to know Ana, played by the eponymous Ana De Armas, whose curious soul explores the charismatic city of Milano through the stimulating and pleasurable lens of Campari. The film opens in a bar where Ana is drawn to a Mysterious Man, played by Lorenzo Richelmy, while dancing to a band's live music.

When the Mysterious Man leaves the bar with the band's lead singer, Ana realizes there's a ring left on the table, marked with the word 'N100'. Curious and exhilarated, Ana embarks on an empowering journey to understand the meaning behind this mysterious clue that will lead her to become a woman more aware of who she is. Step by step, she follows her Soul, Mind and Heart with the help of expert bartenders, the Red Hands, who know more than most about the world she is discovering.

All three elements combined, representing the gin, red vermouth and Campari, culminate to create the perfectly balanced blend that makes up the Negroni and becomes N100, a spectacular celebration of the iconic and timeless cocktail's centenary. Surrounding the Red Hands and metaphorically guarding their wisdom and expertise, the bar she discovers in the final scene subtly represents Campari's quintessential orange peel, much like the shape of Leonetto Cappiello timeless artwork, the Spiritello.

The film also features cameo appearances from six of the world's best bartenders, the Red Hands, and seven world-famous influencers representing countries across the world. In further celebration of the centenary of the Negroni, the Red Hand bartenders have created a unique twist on the classic recipe, each with its own story to tell.

The N100 celebrations will resonate around the world, with key events taking place in Florence during Negroni Week, to commemorate the place where the curious soul of a Campari connoisseur gave birth to one of the best creations in the cocktail world 100 years ago.

On her leading role, Ana De Armas states: "It has been a pleasure to play the lead role in Entering Red, which has been such a fantastic project and journey. It was an empowering role, where my character, Ana, takes charge of her destiny, for which I am proud. Not only have I fulfilled a dream of working with Matteo Garrone, but I also met an inspiring cast, and I have been able to discover the beautiful city of Milano all while celebrating a timeless icon that passed the 'taste' and test of time, the Negroni. It was a true pleasure to be part of the campaign with such a passionate brand and wonderful director."  

On making the short movie, Matteo Garrone comments: "Working on a project like Entering Red has been an invigorating experience. Entering Red was a journey of discovery and training not only for our protagonist, but also for me. A journey into a world that I started to explore myself during filming. I tried to lose myself in this world, trying at the same time to tell a story that could bring the brand itself to life. The result is a story of self-discovery of the elegant and sensual world of Campari, a dreamlike dimension that is glamorous at the same time. From Hollywood and Italian actors, to world-renowned bartenders - Campari - once again - has the ability to bring wonderful talent together to create something truly special in the year of the anniversary of the Negroni."

Bob Kunze-Concewitz, Chief Executive Officer of Campari Group says: "In what marks a truly exciting year in the history of Campari, we are thrilled to announce the brand new Campari Red Diaries short movie in celebration of the centenary of the Negroni. The movie takes viewers on a journey into the world of Campari through the lens of the inspiring Ana de Armas, ending in an iconic celebration: N100, a hundred years of Negroni. With his incredible filming style and poetic approach, there really is no better director to bring it to life than the talented Matteo Garrone. As our mantra, 'Every cocktail tells a story', we are excited to tell the story of the Negroni and kick-start a year of celebrations alongside some of the best bartenders from around the world who share our passion. We hope the movie inspires you to 'Enter the Red' and join the world of Campari in celebration."

Entering Red is available globally on Campari's official YouTube channel and social media channels and will be celebrated with a red carpet premiere in Milano.

J. Walter Thompson Milano created the Campari Red Diaries 2019 concept, including the original story of Entering Red by creatives Marco Rocca, Alessandro Polia and Sergio Rodriguez (CEO and CCO at J. Walter Thompson Milano), of which the screenplay was written by Massimo Gaudioso, Andrea Tagliaferri, and Nicola di Robilant. Entering Red was produced by Think Cattleya.

#Campari #RedDiaries #N100

http://www.campari.com
https://www.youtube.com/EnjoyCampari
https://www.facebook.com/Campari
https://instagram.com/campariofficial
https://twitter.com/campari

SOURCE Campari

Modal title

Organization Profile

Campari

    Also from this source

  • Campari returns to Festival De Cannes with Mads Mikkelsen to celebrate passion, creativity and cinema

Contact Cision

  • 866-245-2317
    from 8 AM - 10 PM ET
  • Become a Client
  • Request a Demo
  • Editorial Bureaus
  • Partnerships
  • General Enquiries
  • Media

Products

  • Cision Communications Cloud®
  • Media Monitoring
  • Content Distribution
  • Multimedia Distribution
  • Measurement & Analytics
  • Investor Relations

About

  • About Cision Canada
  • About Cision
  • Media Partners
  • Careers
  • Accessibility Statement
  • APAC
  • APAC - Simplified Chinese
  • APAC - Traditional Chinese
  • Brazil
  • Canada
  • Czech
  • Denmark
  • Finland
  • France
  • Germany
  • India
  • Indonesia
  • Israel
  • Japan
  • Korea
  • Mexico
  • Middle East
  • Middle East - Arabic
  • Netherlands
  • Norway
  • Poland
  • Portugal
  • Russia
  • Slovakia
  • Spain
  • Sweden
  • United States
  • Vietnam

My Services

  • All News Releases
  • Online Member Centre
  • Next Gen Communications Cloud
  • Cision Communications Cloud®
  • my CNW

Do not sell or share my personal information:

  • Submit via [email protected] 
  • Call Privacy toll-free: 877-297-8921

Contact Cision

Products

About

My Services
  • All News Releases
  • Online Member Centre
  • Next Gen Communications Cloud
  • Cision Communications Cloud
  • my CNW
877-269-7890
from 8 AM - 10 PM ET
  • Terms of Use
  • Information Security Policy
  • Site Map
  • Cookie Settings
  • Accessibility Statement
Copyright © 2025 CNW Group Ltd. All Rights Reserved. A Cision company.