Iconic brand launch offers Canadian beer drinkers more choice for every occasion
TORONTO, May 25 2015 /CNW/ - SABMiller Canada is excited to announce the launch of Miller Lite in Canada.
"Miller Lite is the original light beer. The one that defined the category," says Stewart Cowan, Vice President - Marketing at SABMiller Canada. "Since launching in the 70's, Miller Lite has been purpose brewed to have great colour, aroma, and taste. We know that quality matters to light beer drinkers and we believe Miller Lite is the best tasting light beer. However, that's just our opinion, so we are inviting Canadian beer drinkers to try it and decide for themselves."
Classified as an American Light Lager, Miller Lite has 4% ABV and 89 calories per 355 ml can. The beer is brewed with the choicest hops for 21 days to deliver the perfect balance of lightness and taste. This award-winning light beer was the 2014 Gold Medal winner for 'American-style Lager or Light Lager' at the Great American Beer Festival.
"Since launching two weeks ago, the response has been very positive from both customers and consumers. The long weekend in May proved to be the perfect timing to introduce Miller Lite to Canadians, and we look forward to a great summer ahead."
Miller Lite is imported from the U.S. and is priced at the same level as other mainstream light beer brands. It is now available at beer and liquor stores across Canada (excluding Quebec).
About SABMiller Canada
SABMiller Canada is a subsidiary of the second largest brewer globally SABMiller plc. We are an FTSE-20 company, with shares trading on the London Stock Exchange, and we have a secondary listing on the Johannesburg stock exchange. We operate in more than 80 countries with around 70,000 employees. The group's brand portfolio includes leading local brands such as Aguila (Colombia), Castle (South Africa), Miller Lite (USA), Snow (China), Victoria Bitter (Australia) and Tyskie (Poland) as well as global brands such as Pilsner Urquell, Peroni Nastro Azzurro, Miller Genuine Draft and Grolsch. Every minute of every day, more than 140,000 bottles of SABMiller beer are sold.
SOURCE SABMiller Canada
Image with caption: "SABMiller Canada just launched the launch of the award-winning Miller Lite, the original purpose brewed light beer that invented the light beer category. Miller Lite is now available at beer and liquor stores across Canada (excluding Quebec). (CNW Group/SABMiller Canada)". Image available at: http://photos.newswire.ca/images/download/20150525_C8787_PHOTO_EN_16950.jpg
Image with caption: "SABMiller Canada just launched the launch of the award-winning Miller Lite, the original purpose brewed light beer that invented the light beer category. Miller Lite is now available at beer and liquor stores across Canada (excluding Quebec). (CNW Group/SABMiller Canada)". Image available at: http://photos.newswire.ca/images/download/20150525_C8787_PHOTO_EN_16951.jpg
For further information: Rohini Mukherji, APEX Public Relations, firstname.lastname@example.org, 416-934-2101; Susie Nick, APEX Public Relations, email@example.com, 416-934-2125