Calling All Bakers! Pillsbury and Betty Crocker Seek Canada's Best New Recipes

$10,000 grand prize in "Bake It Possible" Contest

TORONTO, Oct. 11, 2016 /CNW/ - Are you an innovative baker with a creative flair? Or perhaps just a regular guy or gal who likes to try out 'hacks' in the kitchen? Then you could have a shot at the $10,000 grand prize in the first-ever Canadian baking competition presented by Pillsbury and Betty Crocker.

"We're looking to shine a spotlight on the best new recipes made with Pillsbury or Betty Crocker products," said Alexander Benedet, Marketing Director, Meals and Baking, at General Mills Canada. "Our products are so versatile and easy to use that we've seen them in hundreds of unique creations on recipe sites like BuzzFeed Tasty and Tip Hero. Every day, in kitchens across the country, baking enthusiasts of all skill levels are already creating with Pillsbury and Betty Crocker. We wanted to give these people a chance to showcase their unique creations and share with other food lovers through Bake it Possible."

Participating in the Bake It Possible contest is easy. To enter, bake your tastiest creation using one of the participating Pillsbury or Betty Crocker products, take a photo or video and post it on Instagram or Twitter using the hashtag #BakeItPossible, or submit to

The Top 50 semi-finalists will be selected based on taste appeal, WOW factor and creativity. From there, they'll be whittled down to the Top 10 based on those criteria PLUS simplicity of the recipe.

The Top 10 finalists will have their recipes turned into instructional recipe videos and will have a chance to show off their baking prowess as they compete in a live bakeoff in Toronto in March, judged by a celebrity panel.

The winning recipe will be featured on TV, in stores and online, with the grand prize winner also taking home $10,000.

For more information about the Bake It Possible contest including a complete list of rules and regulations, visit

About General Mills Canada Corporation
Established in 1954, General Mills Canada Corporation is based in Mississauga, Ontario.  The company is dedicated to serving the world by making food people love.  Its most popular products include Cheerios*, Nature Valley* snacks, Yoplait® and Liberté* dairy products, Old El Paso* Mexican products, Pillsbury and Betty Crocker baking products.    

General Mills is a proud and long-time supporter of the Canadian Olympic team, Hockey Canada, Concerned Children's Advertisers and United Way.

*Trademarks of General Mills or its affiliates
® Trademarks of YOPLAIT MARQUES S.N.C. (France) used under license. 

SOURCE General Mills Canada

For further information: For further information or to arrange an interview, contact: Katie MacKay, Veritas Communications, / 416.955.4571

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