Pickering Town Centre presents its back-to-school Style Lounge featuring
a special appearance by Canada's Next Top Model Cycle 2
contestant, Gina Guimont
TORONTO, Aug. 23 /CNW/ - The school of style is officially in session!
As summer comes to an end, it's time to shift gears and get into a fall
state of mind--which means back-to-school shopping and amazing fall
On August 23, 2010 Pickering
Town Centre will launch Find Your Style, Flaunt Your Style--an
experiential campaign that encourages teens/tweens to express themselves
through fashion in the Centre's first ever Style
Lounge. This unique experience is exclusive to teens/tweens.
Hence, it's uncool for parental units to hang out! Located on the main
level of the mall, across from Centre Court, this hip, funky,
teen-centric space sports sleek décor, cool couches, black velvet
drapes, Xbox games, teen magazines, and flat screen TVs. Hours of
operation: August 23, 2010 through September 5, 2010. Weekdays:
Noon to 8:00 p.m. Weekends: Noon to 6:00 p.m.
Pickering Town Centre's Style Crew will be on-hand to help
teens/tweens perfect their trendsetting looks with fashion styling and
advice, hair and make-up tips (complimentary make-up and hair supplies
included). For additional inspiration, this season's teen fashion, from
the Centre's retailers, will be on display inside the lounge. "Teens and
tweens understand style and are always in the know when it comes to
what's new and what's hot. We wanted to create a space where they can
chill out, be themselves, and tell us what they want to wear this
season," said Lorna Murphy, Marketing Director, Pickering Town Centre.
To up the style quotient, Gina
Guimont, professional model with Elmer Olsen Model Management and Canada's
Next Top Model - Cycle 2 contestant, will be making a special Style
Lounge appearance on Thursday, August 26, from 1 p.m. to
3 p.m. In addition to signing autographs and posing for
photos with fans, Gina will participate in a brief Q&A, and share her
opinions on finding and defining your individual style.
As part of the Find Your Style, Flaunt Your Style back-to-school
campaign, Pickering Town Centre is holding a casting call---inviting
aspiring teen/tween fashionistas to show up at the Style Lounge
decked out in their favourite looks. Participants will be photographed,
against a professional backdrop, and receive a complimentary model comp
card via e-mail. Photos will be uploaded to Pickering Town Centre's
facebook fan page. Individuals can also share their comp cards on-line
with friends. For details, visit http://www.findyourstyleonline.com/.
Aspiring fashionistas can also enter a ballot for a chance to win a $250
Pickering Town Centre shopping spree.
On Friday, September 24, Pickering Town Centre will present the Flaunt
Your Style Teen Fashion Show at 7 p.m. Models chosen by
the shopping Centre from uploaded comp cards will each receive a $50
Pickering Town Centre gift card, and the opportunity to walk the
runway in a fashion show featuring looks from the Centre's retailers.
The giving does not stop there. To help ensure that kids in the local
community get the supplies they need for back-to-school, Pickering Town
Centre is once again partnering with the United Way of
Ajax-Pickering-Uxbridge on their 11th annual School
Cash donation boxes will be available throughout the shopping Centre.
All proceeds will go towards helping out local kids who can't afford
basic school supplies. Visitors to the Style Lounge can also
support this United Way campaign with a voluntary Twoonie donation.
"With support from our shoppers, our retailers, and local agencies, this
program has helped make a difference in the lives of thousands of
children," said Ms. Murphy. "As the need in our community continues to
grow, we again ask for the public's help with this year's School Supply
Drive. Our goal is to help children in our community get off to a great
start this back-to-school season."
Pickering Town Centre is a one million square foot shopping Centre
located at Kingston and Liverpool Roads in Pickering, Ontario and is
owned and operated by the Ontario Pension Board and managed by 20 VIC
Management Inc. The shopping Centre currently offers over 200 stores and
services under one roof including The Bay, Sears, Famous Players,
Zellers. Pickering Town Centre's website can be found at href="http://www.pickeringtowncentre.com">www.pickeringtownCentre.com
SOURCE PICKERING TOWN CENTRE
For further information: For further information:
Brenda Maynard-Richardson, Xen Communications
t: 416.628.3832 e:email@example.com
Jumol Royes t: 416.220.9573 e: firstname.lastname@example.org
Lorna Murphy, Marketing Director, Pickering Town Centre
t: 905.831.6066 ext. 227 e:email@example.com