The Olympic Athletes' Après-Ski collection will launch this winter across Canada.
MONTREAL, Aug. 27, 2014 /CNW Telbec/ - CALL IT SPRING is excited to announce its first-ever partnership with Canadian freestyle skiers and Olympic athletes, Maxime, Chloe and Justine Dufour-Lapointe. The three world-class skiers, who have won several medals, have joined forces with CALL IT SPRING to curate the perfect Après-Ski collection, which includes footwear, handbags and accessories.
"This partnership with CALL IT SPRING gives us the opportunity to make our first steps in the world of fashion," stated Justine Dufour-Lapointe, gold medalist in mogul skiing at the Sochi Olympic Games. "We are very proud to have taken part in the Olympic Games and that our performances have inspired so many young people to go beyond their limits. This collaboration will enable us to show another side of our personality and our passion for fashion to all Canadians. We're really excited!"
The collection features 30 items ranging from winterized boots and booties, to knitwear, accessories and handbags. With styles that can easily be dressed up or down, the Après-Ski collection is perfectly on trend with the season's key colours like bordeaux and navy, as well as staple winter materials like felt and faux-shearling. The fashion-savvy sisters will also be the faces of a campaign created exclusively for the collection.
"We were thrilled to partner with Maxime, Chloe and Justine to build the perfect Après-Ski collection," said Catherine Laporte, Marketing Director for CALL IT SPRING. "They have an innate fashion sense and truly embody the CALL IT SPRING spirit. Most of all, they are great role models for our generation."
The Après-Ski collection and campaign will launch November 15 in CALL IT SPRING stores across Canada, and online at callitspring.com.
About CALL IT SPRING
A mecca for killer shoes and accessories, CALL IT SPRING is the perfect go-to for today's most coveted trends with equally pretty price tags. A part of the ALDO Group, CALL IT SPRING is present in 25 countries around the world, with more than 300 stores across Canada, the United States, the Middle East, South Africa, Europe and Asia. The brand also has widespread distribution as a shop-in-shop concept in 510 JCPenneys in the United States, and in 60 Debenhams stores in the United Kingdom.
Image with caption: "On November 15, CALL IT SPRING and Olympic freestyle skiers, the Dufour-Lapointe sisters, will launch their Après-Ski collection across Canada. (CNW Group/ALDO Group)". Image available at: http://photos.newswire.ca/images/download/20140827_C1486_PHOTO_EN_5153.jpg
SOURCE: ALDO Group
For further information: For more information about the collaboration, please contact Genevieve Sharp, Senior PR Manager, ALDO Group, [email protected], 514-747-2536, extension 8754.