"Calgary's coffee geeks go off-street and expand reach"

CALGARY, March 21, 2017 /CNW/ - Calgary's own coffee obsessed Analog Coffee will launch its official dedicated website and e-commerce offering on March 22, 2017.  Analog is part of the Fratello Group; who have been roasting coffee in Calgary since 1985, and owned by local brothers Chris and Russ Prefontaine. Analog is well known on the local scene, focusing on single estate, direct trade coffees that are acquired from grower partners around the world.

"On March 22nd, we will roll out our dedicated and exclusive Analog Coffee brands as well as our e-commerce site, offering on-line coffee for the home and office," says Russ.  "We are completely stoked and a bit exhausted.  Developing a world class e-commerce site is not as easy as everyone thinks.  The back of the house and fulfillment process present some cool challenges."

Analog is much touted and often compared to the likes of US Stumptown Coffee and Blue Bottle Coffee.  "We are very proud to keep company with some of the world leaders in quality obsessed coffee providers; who like us, partner directly with source farms all over the world and insist on delivering the best roasts the world has to offer."

Analog can be found at www.AnalogCoffee.ca.

"It's hard to hold a coffee with your fingers crossed," says Prefontaine.

About the Fratello Group: Analog Coffee is a wholly owned division of the Fratello Group. The Fratello group also includes Fratello Coffee Roasters and Corbeaux Bakery (Wholesale) For more information visit www.fratellocoffee.com or call 403-265-2112.

SOURCE Analog Coffee

For further information: Media Contact: Ali Sullivan-Lapp, Brand Ambassador, Fratello Group, (O) 403-265-2112, (C) 819-434-2258, Ali.Sullivan@AnalogCoffee.ca

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