Stylish, savvy paper brand good fit for Calgary market
CALGARY, Sept. 1 /CNW/ - U.S. specialty card store, PAPYRUS, is expanding into the Canadian market with the opening of its first store in The Core shopping centre in downtown Calgary on September 7, 2010.
PAPYRUS, a unique paper store with over 150 locations in the U.S., will feature greeting cards, stationery, wrap, ribbon, and gifts. The brand name originates from the earliest form of paper crafted from the papyrus plant. PAPYRUS was founded in the family kitchen of Marcel and Margrit Schurman in 1950. Since then, it has become a favourite retail destination for elegant, fun, and intimate cards for any occasion, or simply "just because".
"PAPYRUS products are about creating and celebrating special moments in people's lives and recognizing these moments with heartfelt communication," says Dominique Schurman, CEO, Schurman Retail Group, the brand's parent company. "Spontaneously giving unique, stylish and affordable cards in celebration of these special life moments is a great fit with the Canadian sensibility."
The brand's rollout strategy includes opening between five and ten stores a year of brand new locations, as well as conversion of select Carlton locations to PAPYRUS.
Adds Schurman, "We will follow a Canadian rollout strategy similar to the one used in the initial roll out of PAPYRUS stores in the US, concentrating on the premium malls and streets that cater to the PAPYRUS customer. We will begin with the key Canadian markets particularly Calgary, Toronto, Edmonton, Vancouver, and Montreal to establish top-tier stores that can produce brand identity. Since Canadians shop key U.S. markets we think there will be a quick association to the brand."
To celebrate the Calgary launch, PAPYRUS will be partnering with The Core to provide a free card offer with any purchase, as well as 20% off gift items and a coupon offer. PAPYRUS is located on the first level of TD Square. For information visit www.papyrusonline.com
About PAPYRUS
The word PAPYRUS (pah-pie-rus) comes from the earliest form of paper crafted from the papyrus plant. The company was founded in a family kitchen 60 years ago and was inspired by a love of fine art that was a vision for products of uncompromising quality from which genuine personal connections were made. Today, the company is led by Dominique Schurman, daughter of the founders. The Schurman Retail Group now owns over 440 stores and operates four retail brands: PAPYRUS, Carlton Cards, American Greetings and Paper Thread. Specifically, the PAPYRUS brand operates over 150 stores and offers an ever-expanding array of distinctive and luxurious merchandise including custom printed announcements, products for entertaining, high-end greeting cards, gift wrap, gift bags, stationery, journals, and unique gift items that combine creativity with flair. Visit www.papyrusonline.com for product information and store locations.
For further information:
Media Enquiries:
Calgary: Bonnie Elgie, APR
C: 403-630-6164
E: [email protected]
National: Top Drawer Creative Inc.
T: 416-462-1570 x253
E:[email protected]
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