Cabela's and GroupBy Partner to Improve Site Search

TORONTO, Sept. 16, 2015 /CNW/ - GroupBy, Inc ( an industry leading provider of commerce and media software solutions today announced that Cabela's, a leading specialty retailer, and the world's largest direct marketer of hunting, fishing, camping and related outdoor merchandise has selected GroupBy to power its site search and merchandising experience on

Since the company's inception in 1961, Cabela's has focused on the philosophy of building strong customer relationships and providing high quality products at a compelling value.  Ecommerce has become an increasingly strategic part of their multi-channel growth plan. Cabela's extensive product offering consists of approximately 225,000 SKUs and includes hunting, fishing, marine and camping merchandise, casual and outdoor apparel and footwear, optics, vehicle accessories, gifts and home furnishings with an outdoor theme.  

After careful evaluation, Cabela's selected Searchandiser to replace their Oracle Endeca site search, as they required a robust solution that would deliver accurate search results and an improved user experience for their customers. "At Cabela's we strive to continually improve our customer experience and search relevance is an opportunity area we have identified," said Scott Johnstone, Cabela's Technology Partner Relationship Manager.  "To that end, we are partnering with GroupBy Inc. to leverage their merchandising tools, search expertise and the underlying technology."

"Cabela's is a respected brand known for superior quality and outstanding customer service. With Searchandiser, the company is able to amplify the essence of their brand and translate it into a compelling shopping experience for their consumers," said Roland Gossage, Managing Partner and CEO at GroupBy. "As Cabela's continues to advance its online strategy with Searchandiser, they'll now have a secure and scalable e-commerce solution and all of the capabilities necessary to service their growing customer base. We're thrilled to add them to our client roster and are firmly committed to their long-term success."

About Cabela's

Cabela's is a leading specialty retailer, and the world's largest direct marketer, of hunting, fishing, camping and related outdoor merchandise. Since our founding in 1961, Cabela's® has grown to become one of the most well-known outdoor recreation brands in the world, and has long been recognized as the World's Foremost Outfitter®. Through our established direct business and our growing number of destination retail stores, we offer a wide and distinctive selection of high-quality outdoor products at competitive prices while providing superior customer service. We also issue the Cabela's CLUB® Visa credit card, which serves as our primary customer loyalty reward program.

About GroupBy Inc.

GroupBy Inc. provides powerful commerce, media, and knowledge management software solutions that help companies better connect with their customers by creating a more relevant user experience. This improved experience drives more targeted site traffic, increases revenue, and boosts overall customer satisfaction. GroupBy's solutions provide industry-leading features for search, navigation, merchandising, search engine optimization (SEO), and search as you type (SAYT). Their e-commerce solution, Searchandiser, powers many of the world's top retailers' online experiences. GroupBy has offices in Canada, United States, China, and Trinidad & Tobago. For more information about GroupBy, visit, call +1-855-210-6513, or


SOURCE GroupBy Inc.

Image with caption: "Cabela’s and GroupBy Partner to Improve Site Search (CNW Group/GroupBy Inc.)". Image available at:

For further information: For more information about GroupBy, visit, call +1-855-210-6513, or


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