TORONTO, Jan. 29, 2014 /CNW/ - The largest auto club in Canada has answered the call to join the TORONTO 2015 Pan Am/Parapan Am Games as it gathers speed toward welcoming the world to southern Ontario in just 18 months' time.
CAA South Central Ontario (CAA SCO) is the Official Auto Club of the Games. The company's reach mirrors the footprint of the 2015 celebrations, with 34 retail locations serving almost two million members across southern Ontario.
"CAA SCO and our employees are incredibly excited to play a role in delivering this transformative event in the communities we call home," said Rhonda English, vice-president, marketing and member value, CAA SCO.
"In the summer of 2015, the TORONTO 2015 Games will attract 10,000 athletes and officials, 250,000 visitors, as well as media and dignitaries from 41 countries," she continued. "They'll be travelling throughout our region — down the roads and highways CAA SCO knows best and where we have served our members for more than a century. We want to help ensure they get to where they're going safely while they're here."
"CAA is one of the most trusted and respected company names in Canada. It's an honour to welcome them to our corporate sponsorship team," said Saäd Rafi, chief executive officer of the TORONTO 2015 Pan Am/Parapan Am Games Organizing Committee (TO2015). "We're looking forward to working with their team to ensure visitors make the most of their time in southern Ontario in the summer of 2015 and beyond."
CAA SCO joins previously announced members of the TORONTO 2015 sponsor family, including: Lead Partner CIBC, Premier Partners Chevrolet Canada, CISCO and Loblaw Companies Limited, Opening Ceremony Creative Partner Cirque du Soleil, as well as Official Suppliers Allstream, Beanfield Metroconnect, Coca-Cola, Pattison Outdoor Advertising, FUSE Marketing Group, McKesson Canada, Royal Canadian Mint, Schenker of Canada Ltd., Toronto Pearson International Airport, the Toronto Star, and Official Broadcaster CBC/Radio-Canada.
About CAA South Central Ontario
CAA South Central Ontario is a not-for-profit auto club offering roadside services, automotive care, travel and insurance. There are more than 1.9 million CAA members in South Central Ontario and over six million members in Canada. For more information, visit www.caasco.com.
The TORONTO 2015 Pan Am/Parapan Am Games Organizing Committee (TO2015) is tasked with the responsibility of planning, managing and delivering the Games. Its mission is to ignite the spirit through a celebration of sport and culture. The TORONTO 2015 Pan American Games will take place July 10-26 and the Parapan American Games August 7-14.
The 2015 Games are funded by the Government of Canada, the Province of Ontario, as well as other partners and sponsors. CIBC is the Lead Partner of the Games.
For more information about the Games, please visit toronto2015.org.
SOURCE: Toronto 2015 Pan/Parapan American Games
For further information:
Director, Media Relations and Chief Spokesperson, TO2015
Media Relations Consultant, CAA SCO