EDMONTON, Alberta, March 22, 2012 /CNW/ - A recently launched web community takes the "shop local" concept to a whole new level. C3 Synergistics (http://www.c3sy.com) is a new Internet-based community providing consumers with information on preferred businesses in their area as well as a platform for sharing feedback.
C3 - "Connecting Consumers to Companies" - promotes the "shop local" movement. The site is designed to resolve consumer issues and build lasting relationships between consumers and businesses.
"Our main focus is on helping to educate consumers and improving the customer experience," says C3 President Karl Pischke. "We also are here to help local small businesses, providing a low-cost way for them to interact with prospective and current customers." Pischke says businesses will be listed geographically, enabling consumers to locate neighborhood businesses.
The "shop local" movement has gained popularity in recent years. According to the National Retail Merchants Association's Think. Shop. Buy. Local®! campaign, for every $1 spent at local businesses, 45 cents is reinvested locally.
Pischke says chances of success improve dramatically when businesses overcome these hurdles
- Create consumer awareness, trust and loyalty
- Demonstrate commitment to consumers
- Offer an effective incentive program
- Have a positive Internet presence without a website
- A convenient, current way to acquire relevant consumer information
Independent studies underscore the importance of customer service. A recent study by the National Retail Federation and KPMG shows that nearly 67 percent of the 247 companies polled ranked customer satisfaction as the top strategic initiative for 2012.
"Many companies talk the talk when it comes to customer service," says Pischke. "But the companies listed on our site also walk the walk, as evidenced by their adherence to our criteria." He explains that if a business falls short of any criteria it is allowed three "strikes" and cannot rejoin until it has demonstrated that it has met those standards.
Pischke says C3 will have a snowball effect, because businesses that follow C3 criteria are more likely to succeed and grow, encouraging others to start their own businesses. "C3 is not only a shop local program, but a job creation program."
A standard C3 business package starts at $350 annually. For more information, visit http://www.c3sy.com/.
Karl Pischke, President
C3 Synergistics Networking LTD.
SOURCE C3 Synergistics
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