Elizabeth Duke To Lead Session "The Integrated Experience: Connecting Online and In-Store"
CHICAGO, Aug. 12, 2014 /CNW/ -
What: The technology to connect websites with stores has rapidly evolved - almost every company presents its offering in-store as well as online, and consumers can select from countless of mobile apps - all promising to facilitate a positive shopping experience.
The Mobile Innovation Summit will explore the many opportunities that exists for retail and restaurant enterprises to leverage mobile and digital channels to build their brands, increase sales and improve customer engagement, experience and loyalty.
One highlight of the summit is the Brain Exchange Session on Wednesday, August 20th - an interactive session where attendees will work in small groups on specific topics, then share key learnings and takeaways with the entire room. Come prepared to learn and to share!
Elizabeth Duke, C-SAM's General Manager, Americas, will lead a Brain Exchange Session titled "The Integrated Experience: Connecting Online and In-Store." During the session, Elizabeth will discuss the following topics:
- How can merchants realize the true potential of the integration of online and in-store,
- What are the main drivers of channel integration?
- What opportunities and challenges exists for the companies and for the consumers?
- What tools and technologies are needed to make the integration a success, and lead to customer satisfaction and higher purchases?
Who: Elizabeth Duke, General Manager Americas at C-SAM, will speak at the event and will be available for onsite briefings.
When: Wednesday, August 20th at 9:00 a.m.
Sofitel Chicago Water Tower
20 East Chestnut Street Chicago, IL 60611
SOURCE: C-SAM GmbH
For further information: Annika Walther, +49-171-3634119, [email protected]