Buy a condo with the push of a button (in your pyjamas)

Canadian brokerage offers first-ever online buying option

TORONTO, March 27, 2017 /CNW/ - Don't feel like waiting eight hours in line at a sales centre to buy a pre-built condo? Great news: you can now purchase a new unit from the comfort of your own bedroom. Canadian brokerage and real estate marketplace, Casalova, has teamed up with Dream Maker Developments to be the first in Canada to offer a digital purchase option for pre-construction condos. Unit sales for the pre-built development open online April 3, 2017.

Traditionally, when potential buyers look into purchasing a unit before it is built, they have to visit a sales centre, wait hours in line only to find that units have sold out or that the floor plan they wanted is no longer available. Casalova is removing this tedious step by making the purchase process completely digital.

"We're the first brokerage and real estate marketplace in Canada to empower buyers to purchase a home online," said Ray Taaeb, CEO and co-founder of Casalova. "Buying a condo, or even looking for a rental unit, is incredibly stressful and time-consuming. We want to remove the legwork and make it as easy as possible to make the purchase. This feature will give homebuyers the opportunity to research and compare all units without any pressure before making an informed decision."

Taaeb notes that condos are the perfect place to test-market a "buy-now" option; while he concedes that buying a resale may require on-site visits, pre-construction plans and demonstrative technologies make online touring equally as effective as in-person.

Potential buyers will be able to review the details of each unit online, notably including the square footage, floor plans and condo features. To purchase a condo, buyers can complete and submit all paperwork online and put down a deposit using their credit card. Similarly to in-person purchases, buyers will still have a ten-day cooling off period after the transaction is finalized. 

"Our team is thrilled to be working with Casalova on this new project. This digital approach appeals to a huge market of potential buyers and also saves resources that would otherwise be invested in model suites and sales centers," said Isaac Olowolafe, CEO of Dream Maker Developments. "Developers are always looking for new ways to reach more homebuyers and this offering modernizes how people purchase a pre-construction condo." 

Casalova's end-to-end real estate marketplace allows tenants and buyers to search for properties, schedule viewings, make offers online, and process payments directly through the platform. Units for purchase at Yonge & King Urban Towns in Richmond Hill opens on April 3, 2017 on the Casalova website.

For more information or to review the units available, visit

About Casalova
Founded in November 2014, Casalova is a full-service, end-to-end real estate marketplace and licensed brokerage operating in 140 Canadian cities with over 120,000 exclusive and on-market listings.

SOURCE Casalova

For further information: Media Contact: Lisa Liu, Account Executive, Herscu & Goldsilver,, 647-405-3030

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