EDMONTON, March 22, 2014 /CNW/ - It was a sea of pink, purple, and tutus as 260 participants took to Northlands for the Alberta Cancer Foundation's Bust a Move for Breast Health.
The third-year event, reached a milestone when it announced today a fundraising total of $400,000 bringing the three year total to over $1 million raised for breast health at the Cross Cancer Institute.
"Breast cancer continues to be the most commonly diagnosed cancer among Albertan women," says Brooke Rose, the Alberta Cancer Foundation's Chief Bust a Mover. "Because of the incredible dedication of every participant, volunteer, sponsor and donor,the Alberta Cancer Foundation is able to transform patient care and impact outcomes here in Alberta."
Bust a Move welcomed all levels of activity and fitness ability, with teams and individuals taking part in six-fitness sessions throughout the day ranging from yoga, boot camp style workouts, to hip hop dance. Instructors this year included football player-turner-yogi Joe Lomnicki, and Blitz Conditioning "scientist-turned-bodybuilder" Chris Tse.
Funds from this year's Bust a Move will be directed towards the clinical trials unit at the Cross Cancer Institute which will ensure Albertans have access to game-changing medical advances as quickly as possible.
"For this group to exercise for six straight hours is phenomenal," said Myka Osinchuk, CEO of the Alberta Cancer Foundation "They are taking a bold step in helping the Alberta Cancer Foundation push for faster results for the 43 Albertans who will hear the words 'you have cancer' every day."
The Alberta Cancer Foundation is the largest philanthropic investor in cancer research in the province and is the fundraising partner for all cancer centres in Alberta, including the Cross Cancer Institute in Edmonton and the Tom Baker Cancer Centre in Calgary.
For more information on Bust a Move and the Alberta Cancer Foundation please visit bustamove.ca
SOURCE: Alberta Cancer Foundation
For further information:
Christa-Lee Sowebry, Communications & Marketing Associate, Alberta Cancer Foundation
403.971.4284 or [email protected]