Businesses love .LOVE

eHarmony, Facebook, YouTube and others all purchase .LOVE domains

TORONTO, July 9, 2015 /CNW/ - A well-known Canadian law firm, Merchant Law Group LLP, is at the vanguard of the new TLDs [Top Level Domains] market with the launch of .LOVE into the international domain marketplace.

Top Level Domains (TLDs) is the term for internet suffixes such as .com, .net and .info, and now .club, .website and .love (as well as other new TLDs).

"We are currently selling domain names under the Early Access Program, which allows businesses or individuals to secure their desired .love web domain names in advance of the public launch taking place next week.  We expect a high demand for pop culture and business terms (such as,,,,,,, so we are giving people the opportunity during EAP to buy their web domains in advance of the full public launch next week." said spokesman Evatt Merchant

Over 140 .LOVE domains have already been sold, mostly to well-known companies.

Examples of influential businesses that have purchased a .LOVE web domain in the past week and are expected to promote their services via this new TLD are:


Consumers and businesses can get more information about the .LOVE TLD and the Early Access Program at   

.LOVE crosses many of the most profitable market verticals of Internet commerce. The dating, wedding, romance, literature, books, flowers, jewelry along with generic interest and passion sectors are highly competitive and lucrative market verticals. 

With over 470,000 existing web domain names containing 'love', and almost 80,000 ending with ***, .LOVE will be a highly desirable TLD amongst consumers and businesses alike.

.LOVE enters its full public launch (known as General Availability) next week, allowing people to buy .LOVE web domain names for as little as US$29 per year.  

.LOVE will give away more than two thousand web domain names completely FREE beginning on July 17 to couples wishing to share their love story. Further information regarding this free promotion for couples will be made available to the media, upon request.

Merchant Law Group LLP is a well-known class action law firm with a dozen offices across the country.                                                                         

From Gandhi to the Beatles, one enduring message applies: All You Need Is .LOVE. 

SOURCE Merchant Law Group

For further information: or interviews, please contact: Evatt Merchant,,, 1-866-982-7777

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