'Business Lifeguard' launches new book to help inventors and innovators

'From Innovation to Invoice: 6 Critical Actions to Turn Your Invention into a Business' provides guidebook for basement and garage inventors

TORONTO, Aug. 27, 2013 /CNW/ - There's an increased focus on basement and garage inventors and their ability to create new jobs along with new products - and thanks to a new, easy-to-read guidebook called 'From Innovation to Invoice' anyone with a good idea is one-step closer to becoming the next Thomas Edison or Benjamin Franklin.

According to Norm Nopper, author of 'From Innovation to Invoice: 6 Critical Actions to Turn Your Invention into a Business', "the book dispels the myths of what's involved when bringing your invention to market."

Mr. Nopper recently helped his brother, Roland, bring his invention, the Backbone™ (a safety device for Reach Trucks and Standup forklifts), to market. He is also the director of Varanor International, a Management and Training Consulting firm with a 30-year track record of providing business strategy to companies including Honeywell Canada and Magna International.  However, being raised in a family business environment Mr. Nopper well understands the life of inventors, innovators and entrepreneurs.

"I'm sharing real life lessons in my guidebook as well as hard truths that others may not tell you, including: beware cash vampires - keep them out of your wallet; and, partners are for dancing - money alters relationships," notes Mr. Nopper.

Here, according to Mr. Nopper, are a few top tips every inventor, innovator and entrepreneur should know:

  1. Focus on providing customer value. Your business must be all about the customers.
  2. Defend your castle yourself. Master your destiny. Learn. Bootstrap and do things yourself.
  3. Keep what you create. Negotiate and manage in your best interests. Get comfortable with the word 'no'.
  4. When you own the property, you're king. Without it, you're a peon. Protect your hard work with an Intellectual Property protection strategy.
  5. You need enough cash to invest, operate the business and eat for at least 36 months. The six-month guideline is not enough.

"From Innovation to Invoice is my dispatch from the entrepreneurial trenches," adds Mr. Nopper.  "I hope to help innovators and inventors with their journey over salt water: perspiration and tears."

According to an Industry Canada survey (March, 2013) 13% of Canadians are 'private innovators' who have improved or created new products. The survey determined that the majority of Canada's inventors are young men with degrees in science or technical disciplines.  The survey is part of a larger government project to encourage innovators of consumer products.

To purchase 'From Innovation to Invoice' or for further information, visit www.fromi2i.com

SOURCE: Varanor International

For further information:

To interview Norm Nopper, or for information, contact:

Teresa Donia
iAMBIC Communications

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