BURLINGTON, ON, Oct. 18, 2016 /CNW/ - The 27-year-old Co-Founder of a Burlington Digital Marketing Agency has been chosen as one of the best and brightest young Canadians for driving performance digital marketing by Canada's Marketing Magazine.
At 21, Eric Rodgers and industry veteran Don McNeil identified a gap in the market for precise digital marketing based almost solely on measurable data. With a focus on full user journeys instead of last-click attribution modeling, they went on to form Direct Access Digital in 2011. Both were keen to adopt new analytics models, participating in all available marketing platform betas with an interest to drive new business at the lowest cost per acquisition for clients like BMO, Lowe's, Rona, and Enercare.
Rodgers is no stranger to receiving awards, he was the first Canadian to win Google's prestigious Google Search Excellence Award in 2014. The award is only given out to two Canadians per Year – amazingly, Rodgers won it again in 2015.
BMO's CMO of Canadian Banking and Wealth Management, Betsey Chung says, "Whenever I have an issue or literally a business problem to face, he's one of the few I would pick up the phone and ask, 'How do consumers behave from what we know of how they purchase?'"
Rodgers says, "The early days were stressful, I was literally one of two guys sitting on either side of a desk. We focused on optimizing every marketing dollar spent just as we do today, that's been our winning model. The model that, like Google, continues to change at a rapid rate and includes more tactics and platforms like Programmatic, Rich Media and SEO." Direct Access Digital's team has grown to 30 brilliant digital marketers and is always looking for more engaged talent.
Rodgers shares the award with the Schulich School of Business' Assistant Professor of Marketing, Ela Veresiu, SnapChat's Senior Account Manager, Alanna Glicksman, Facebook's Client Services Manager, eCommerce, Vino Jeyapalan, McDonald's Digital Social Engagement Manager, Rashel Hariri and 25 other young Canadians.
To see the full list go to 30u30.ca.
About Direct Access Digital
Direct Access Digital is an award-winning digital-performance marketing agency based in Burlington, Ontario, Canada. Founded in 2011, DAD has evolved into one of Canada's leading boutique agencies, and now serve mid-sized businesses and Fortune 500 companies alike. Known for their expertise in all digital marketing verticals, from search engine marketing (SEM) to search engine optimization (SEO), local search, social media marketing and more, their true hallmark is building strong partnerships with their clients and working diligently to deliver the tools, data and strategies that drive customer conversions and sales while aiding brand awareness.
About Canada's Marketing Magazine's 30 Under 30
Each year Marketing Magazine chooses 30 individuals who they think are making a big splash in the marketing industry. They pour over hundreds of nomination forms. We read about individuals working in all areas of the business from programmatic to PR, production to media and this year's list reflects that. Marketing Magazine launched 30 Under 30 in 2012, the list is entirely an editorial decision. For more information on the awards see 30u30.ca
SOURCE Direct Access Digital
Image with caption: "Eric Rodgers, who Co-Founded Direct Access Digital at the age of 21, is a 2016 Top 30 Under 30. (CNW Group/Direct Access Digital)". Image available at: http://photos.newswire.ca/images/download/20161018_C3197_PHOTO_EN_797373.jpg
Image with caption: "Co-Founding Direct Access Digital at the age of 21, Eric Rodgers made 2016's Top 30 Under 30 list. (CNW Group/Direct Access Digital)". Image available at: http://photos.newswire.ca/images/download/20161018_C3197_PHOTO_EN_797371.jpg
For further information: Direct Access Digital's Senior Digital Strategist & Advanced SEO, Ceri Nelmes, [email protected], 711 Oval Court, Burlington, Ontario, Canada, 416-840-6738 x 12