"Gratifrydays" promo gives Canadians a chance to taste for themselves - for free
TORONTO, Sept. 25, 2013 /CNW/ - Burger King Canada today announced the launch of new GRATIFRIES™, great tasting crinkle-cut fries with 40% less fat1 than the competition. BURGER KING® is the first quick service restaurant in Canada to offer a reduced fat French fry with only 6 grams of fat per 70 gram serving.1 GRATIFRIES™ also have 30% fewer calories than French fries from other leading quick service restaurants.2
"Canadians love their French fries and they order them more than most other menu items in quick service restaurants," said Alison Fletcher, Director of Marketing for the BURGER KING® brand in Canada. "GRATIFRIES™ now gives them the best of both worlds - less fat and all the delicious taste they crave."
Just like most French fry recipes, GRATIFRIES™ are made with thinly battered real whole potatoes, allowing each great-tasting fry to absorb less oil and stay crispy on the outside and fluffy on the inside.
The launch of GRATIFRIES™ will be supported by Gratifrydays, a free sampling promotion designed to give Canadians a chance to try GRATIFRIES™ for themselves. For a limited time starting October 11, Gratifrydays will give all guests a chance to try GRATIFRIES™ for free on Fridays from 12:00 to 2:00 pm.3
GRATIFRIES™ are available for a limited time exclusively at BURGER KING® restaurants across Canada starting September 30. BURGER KING® classic French fries will continue to be available during this time. GRATIFRIES™ will be available in small, medium and large sizes.
GRATIFRIES™ is the latest innovation in a major menu expansion that began last fall with the introduction of a number of new permanent and limited-time-only menu items. BURGER KING® Canada is also spearheading an aggressive market strategy that includes further menu innovation, a new restaurant opening program and an aggressive restaurant remodel strategy, which includes reimaging restaurants to the company's global 20/20 design over the next three years.
1 40 % less fat than the leading quick service restaurant French fries - 6 g vs. 11 g per 70 g serving.
2 30% fewer calories than the leading quick service restaurant French fries - 145 calories vs. 222 calories per 70 g serving .
3 Gratifrydays promotion valid at participating Burger King restaurants only on Fridays, October 11, 18, 25 and November 1. Please visit www.burgerking.ca for a list of participating restaurants. Limit of one free sample per customer per week.
ABOUT BURGER KING WORLDWIDE
Founded in 1954, BURGER KING® Worldwide is the second largest quick serve hamburger chain in the world. The original HOME OF THE WHOPPER®, BURGER KING® operates in nearly 13,000 locations serving more than 11 million guests daily in 86 countries and territories worldwide.
ABOUT BURGER KING CANADA
Redberry Investments Corp. is the master franchisee for BURGER KING® in Canada, representing the approximately 300 BURGER KING® restaurants nationwide. Founded in 2005, Redberry is a privately-held, Quebec corporation with more than 6,000 employees and offices in Montreal, Toronto, Calgary and Detroit. For more information please visit www.burgerking.ca.
Image with caption: "BURGER KING® Canada is introducing GRATIFRIES™, a reduced fat French fry with only 6 g of fat per 70 g serving, 40 % less than the competition. (CNW Group/Burger King Worldwide, Inc.)". Image available at: http://photos.newswire.ca/images/download/20130925_C4192_PHOTO_EN_31295.jpg
SOURCE: Burger King Worldwide, Inc.
For further information:
MEDIA CONTACT: Alex Mangiola | Pilot PMR | 416-462-0199 Ext. 221 | [email protected]