Build Relationships with the Media and Earn More Media For Your Clients

TORONTO, May 10, 2016 /CNW/ - The role of a PR professional has changed dramatically with the rise of technology, social media and the data that is now available to teams. However, despite the role's changing focus, one thing still remains; relationships with the media are crucial and a major aspect of the role of PR practitioner remains to build, develop and nurture these media relationships.

This CNW article, Relationships & Discoverability: Earning More Media for Your Clients, explores the importance of earned media as a credible source of brand exposure. In order to increase your opportunities of securing earned media placements, you need to ensure you have solid relationships with the press, industry journalists as well as bloggers and influencers. This article shares the best tips and advice from CNW experts to help you to build stronger relationships with the media, using social media as a tool to help you do so.

In addition to this, this article examines how to drive discovery of your content and to take advantage of the many opportunities there are available to you to promote your messaging through a number of different channels. These tips include:

  • Creating a steady stream of content
  • Curating existing assets
  • Acting upon unconventional news opportunities
  • Distributing content across a mix of channels

With earned media proving to be much more effective than advertising and direct brand messaging, according to a research report by The Nielson Company, PR teams need to make every effort possible to secure earned media, increasing exposure for their clients.

For more information on building relationships with the media and driving discovery of your brand's messaging, download this article from CNW's Knowledge Centre today.

About CNW Group
CNW Group Ltd. (a PR Newswire company) gets people talking about our clients online and in the news. We deliver quality, authenticated news releases and multimedia content in the right way and to the right places in order to fulfill disclosure requirements and maximize exposure, engagement and earned media opportunities. CNW also provides professional video, photography and webcast production, translation, regulatory filing and printing services as well as monitoring and measurement platforms.


Image with caption: "Four Tips for Building Relationships with the Media (CNW Group/CNW Group Ltd.)". Image available at:

Image with caption: "Build Relationships with the Media and Earn More Media For Your Clients (CNW Group/CNW Group Ltd.)". Image available at:

For further information: Media Contact: Melissa Meyer, Communications Assistant,

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