- First game of new 5-year agreement running through 2017 -
- Tickets ranging in price from $48 to $225; 58% of tickets are less than $100 -
TORONTO, April 19, 2013 /CNW/ - The Bills are back in town! Rogers Media today announced that tickets for the 2013 Bills in Toronto game will go on sale on Monday, June 10 at 10 a.m. ET, as the Buffalo Bills lead the charge into Toronto on December 1 as they host the Atlanta Falcons at 4:05 p.m. ET at Rogers Centre.
Ticket prices will remain consistent with last year's Bills in Toronto game, with pricing starting at $48 for Level 500 seating up to the maximum $225 for Field Level VIP seating. Fifty-eight per cent of tickets are less than $100, while 88 per cent of tickets are less than $150.
This marks the first game of the recently renewed five-year partnership that began in 2008 between Rogers Media and the Buffalo Bills to deliver Bills in Toronto to Canadian NFL fans. The new five-year agreement, which runs through 2017, will see the Bills play a total of six games at Rogers Centre in Toronto: one regular season game each season, plus one pre-season game in 2015. The previous five Bills in Toronto regular season games featured the Seattle Seahawks, Miami Dolphins, New York Jets, Chicago Bears and Washington Redskins.
Heading into the 2013-14 season, the Buffalo Bills team will feature three pro-bowl players from 2012 (Kyle Williams, Jairus Byrd and C.J. Spiller), last year's leading receiver Stevie Johnson and recently hired head coach Doug Marrone, who previously served as head coach for Syracuse University. Marrone is part of a new Bills coaching staff that will look to bounce back from 2012 and lead the AFC East team into the playoffs for the first time since 1999.
The Falcons are the defending NFC South champions and are coming off a year that saw them tied for the best regular-season record in the NFL at 13-3.
Season tickets are currently on-sale for the Bills nine-game home schedule. Visit buffalobills.com or call 877-BB-Ticks (228-4257) for more information. The on-sale date for individual tickets will be announced in the coming months.
The Bills in Toronto game on Sunday, December 1 will air nationally on City and Sportsnet (specific broadcast details will be announced at a later date). NFL games continue to experience growth with Canadian audiences year-over-year, as audiences for the 2012 Bills in Toronto game (Bills vs. Seahawks, Dec. 16) on City and Sportsnet were up 6% over 2011 (404,000 viewers vs. 381,000*) and 19% since the inaugural Bills in Toronto game in 2008 (404,000 vs. 340,000**). Sportsnet's average audience for the NFL Thursday night games this season was up 3% over last year (370,000 vs. 359,000*), while City's average audience of the Sunday late game this season was up 3% over last year (361,000 vs. 352,000*).
About Rogers Media Inc.
Rogers Media Inc., a division of Rogers Communications (TSX: RCI; NYSE: RCI), is a diversified leading Canadian media company that engages in television and radio broadcasting, publishing, digital, and sports entertainment. Rogers Broadcasting has 55 AM and FM radio stations across Canada; television properties include seven City stations, five OMNI multicultural television stations, Sportsnet (consisting of four regional channels and the nationally-distributed Sportsnet ONE and Sportsnet World), and The Shopping Channel, a televised and internet shopping service. Rogers Publishing produces many well-known consumer and online magazines, such as Maclean's, Chatelaine, L'actualité, Canadian Business, and is the leading publisher of a number of industry, medical and financial publications. Rogers Media Inc. owns Rogers Centre stadium, a year-round sports and entertainment facility, and the Toronto Blue Jays Baseball Club.
*Source: BBM Canada PPM Data; all audiences 2+
**Source: BBM Canada NMR Data; all audiences 2+
SOURCE: Rogers Media Inc.
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