Budweiser Teams up with StubHub to put Hockey Fans in Montreal back in the Arena

$100,000 in StubHub credits given to passionate fans in Montreal

TORONTO, April 11, 2017 /CNW/ - The brand with the most passion for elevating game time and making hockey accessible for all Canadian fans is putting real hockey fans back in the arena. Budweiser has teamed up with StubHub to surprise die-hard hockey fans in Quebec with $100,000 USD in StubHub credits.

"Hockey is Canada's game, and some of the sport's most devoted fans are in Montreal," said Andrew Oosterhuis, Director, Budweiser Canada. "Budweiser is dedicated to making goal celebrations that much more exciting for fans, and I can't think of a better way to elevate the game than putting the most passionate fans back in the arena, to celebrate the goals when it matters most."

Together with StubHub, the world's largest ticket marketplace, Budweiser has partnered with some of the most recognized hockey personalities, including Patrick Scebba of Hockey Collective and TVA Sports host Dave Morissette, to distribute 250 StubHub credits (valued at $400 USD each) to hockey fans in Quebec. Yesterday, the personalities surprised 250 unsuspecting fans via a series of social media posts.

"StubHub is all about connecting fans to the bucket-list events that inspire them," said Jeff Poirier, StubHub General Manager of Canada. "That's why, together with Budweiser, we're helping fans who love the game the most live their dream in the arena this season."

Fans will have even more chances to get into the arena. Canadian-based company and one of the largest convenience store operators, Couche-Tard, will be giving away $1,000 USD in StubHub credits to a lucky fan in Quebec each day for 30 days starting on April 10. Fans can enter for chance to win by purchasing an 18-pack or more of Budweiser at participating Couche-Tard locations and following the text-to-win instructions included on the purchase receipt.

"Over the years, we have seen great success and passion for hockey in Montreal, which is why we're focusing our efforts in this great hockey city," said Oosterhuis. "There are over 50,000 fans in Montreal actively synced to the Budweiser Red Light and Goal-Synced Glass and we are excited to support that passion by getting them back in the arena."

Brewed with conviction, Budweiser is the beer that powers the fandom of hockey. With the help of StubHub, it will stand up for the fans who share that same passion by getting them to the arena so they can be there, in the moment. From goal-synced Budweiser Red Lights and Goal-Synced Glasses, to lighting up the nation with Canada's Goal Light, Budweiser's mission is to celebrate the fans and goals across Canada.

About Budweiser

Budweiser - the King of Beers - has been brewed since 1876 under the highest quality standards. Brewed in Canada for more than 30 years, Budweiser uses only the finest ingredients without any artificial ingredients, additives or preservatives. Budweiser is distinguished by its clean, crisp, distinctive flavour, the result of a unique beechwood aging process.

In 2013 Budweiser first introduced the goal-synched Budweiser "Red Lights," which light up and sound a horn automatically every time a hockey fan's favourite city scores a goal. Developed specifically for use in Canada, the Budweiser Red Light has meant that die-hard Canadian hockey fans never have to miss a goal. Since its inception, there are now 50,000 Red Lights in the hands of fans across Canada.

Budweiser has a long tradition of supporting hockey at all levels, including professional teams in Vancouver, Calgary and Winnipeg as well as several Canadian junior teams, Coach's Corner and the annual World Pond Hockey Championships. For more information, visit www.budweiser.ca or www.facebook.com/budweisercanada.

Budweiser is not an official sponsor of the NHL™ or any other hockey league. This campaign is not licensed by, sponsored by, or otherwise associated with the National Hockey League, any other hockey league, or any of their respective member teams.

About StubHub

StubHub is the world's largest ticket marketplace that enables fans to buy and sell tickets to tens of thousands of events, whenever they want, through our desktop and mobile experiences, including our StubHub app for iPhone, iPad, Apple Watch and Android. Offering a superior fan experience at its core, StubHub reinvented the ticket resale market in 2000 and continues to lead it through innovation. Our industry firsts include the introduction of the first ticketing application and the first interactive seat mapping tool. Our business partners include more than 60 teams in the NHL, CFL, MLB, NBA, MLS and NCAA, AEG, AXS and Spectra Ticketing & Fan Engagement. With the acquisition of Ticketbis in August 2016, throughout the world, StubHub provides the total end-to-end event going experience.  StubHub is an eBay company (NASDAQ: EBAY).  For more information on StubHub, visit StubHub.com or follow @StubHubCA on Twitter, Facebook and Instagram or YouTube.com/StubHub.


For further information: Tamar Nersesian, Labatt Breweries of Canada, Tamar.Nersesian@labatt.com, 416-361-5247; Jennifer Damiani, La Brasserie Labatt du Canada, Jennifer.damiani@labatt.com, 514-364-8086; Leanna Rizzi, Veritas Communications, Rizzi@veritasinc.com, 416-955-4580

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