Budweiser Canada pays tribute to the 'Home of Goals'

New Super Bowl ad thanks the people who make goals happen

TORONTO, Jan. 27, 2015 /CNW/ - Budweiser Canada is celebrating those who make goals possible and chronicling their story in the ad, 'Home of Goals', debuting this Sunday during Super Bowl XLIX. Each day, the employees of Soucy Baron in Saint-Jérôme, Quebec craft the hockey pucks that go on to become hockey's biggest goals. Budweiser wanted to say "thank you" to the people behind the goals for all their hard work, by giving them a once-in-a-lifetime hockey experience.

The ad captured employee reaction to a surprise visit by Budweiser to the factory. Ten excited workers received Budweiser Red Lights and flew by private jet to New York. The group arrived at Nassau Coliseum to cheer on their favourite team and celebrate as their pucks became goals.

"We saw first hand the dedication this team has for making the perfect hockey puck," said Todd Allen, Director, Budweiser Canada. "Budweiser shares a commitment to craftsmanship and a love of hockey with Soucy Baron. Coming together to celebrate our mutual passions created unforgettable moments that we're proud to share with all Canadians. At Budweiser we love hockey, so we're always working to elevate game time for other diehard fans – we're passionate about goals and all the people who help make them." 

"We know that the pucks we make go on to play an important role, but to be thanked in such a big, heart-felt way by Budweiser was so unexpected and greatly appreciated," said Martin Ranger from Soucy Baron. "The chance to see our pucks become goals in person was a moment we will never forget."

The "thank you" isn't over yet! Budweiser will encourage Canadians to sign pucks to create a new town sign for Saint-Jérôme –the "Home of Goals" and thank those who help make some of hockey's most memorable moments. Canadians of legal drinking age can also join the conversation by using the hashtag #THANKYOUFORTHEGOALS and following www.facebook.com/budweisercanada and www.twitter.com/budcanada.

The 'Home of Goals' ad will air during Super Bowl XLIX on February 1 and can be viewed at the link below in advance of the Sunday's game: youtube.com/budweisercanada.

About Budweiser
Budweiser - the King of Beers - has been brewed since 1876 under the highest quality standards. Brewed in Canada for more than 30 years, Budweiser uses only the finest ingredients without any artificial ingredients, additives or preservatives. Budweiser is distinguished by its clean, crisp, distinctive flavour, the result of a unique beechwood aging process.

In 2013 Budweiser first introduced the game-synced Budweiser "Red Lights", which light up and sound a horn automatically every time a hockey fan's favourite city scores a goal. Developed specifically for use in Canada, the Budweiser Red Light has meant that over the past year die-hard Canadian hockey fans have never missed a goal. Budweiser has a long tradition of supporting hockey at all levels, including professional teams in Vancouver, Calgary and Winnipeg in addition to several Canadian junior teams, the World Pond Hockey tournament and Coach's Corner. For more information, visit www.budweiser.ca or www.facebook.com/budweisercanada.

Budweiser is not an official sponsor of the NHL™ or any other hockey league. This campaign is not licensed by, sponsored by, or otherwise associated with the National Hockey League™, any other hockey league, or any of their respective member teams.

SOURCE BUDWEISER

Image with caption: "Budweiser Canada team surprises staff at Soucy Baron - the 'Home of Goals' - in new Super Bowl ad set to air this Sunday. (CNW Group/BUDWEISER)". Image available at: http://photos.newswire.ca/images/download/20150127_C5894_PHOTO_EN_11525.jpg

For further information: Laura Ballantyne, Veritas Communications Inc., [e-mail], 416-955-4591; Briar Wells, Labatt Breweries of Canada, [e-mail], 416-361-5247