Budweiser: A Mainstay of Cultural and Sporting Events at Vidéotron Centre

- Labatt Breweries comes on board as official partner -

QUÉBEC CITY, April 28, 2015 /CNW Telbec/ - Quebecor's Sports & Entertainment Group and Labatt Breweries of Canada are pleased to announce a partnership that will make Labatt, and its flagship brand Budweiser, Vidéotron Centre's official beer supplier. The long-term agreement will put Budweiser front and centre at all of Québec City's biggest concerts, sporting events and other festivities.

"It's a major partnership that came about naturally," said Simon Laroche, Vice President of Sales - Canada for Labatt Breweries of Canada. "Labatt Breweries was one of the first partners to get behind the new Québec City arena, and today we're very pleased to make it official: Labatt is here to stay at Centre Vidéotron. And Budweiser, one of Quebecers' favourite beers, will be the beverage of choice at all of the arena's great cultural and sporting events."

"Quebecor is proud to join forces with a committed partner like Labatt Breweries that has supported the new arena from day one," commented Benoît Robert, President and CEO of Quebecor's Sports & Entertainment Group. "They have always believed in the arena's success, and today, by signing on as a long-term partner, Labatt is showing that it cares deeply about Québec City, and that it is ready to play an active role. Their presence at Vidéotron Centre will help enhance the experience for the fans, who will enjoy a one-of-a-kind, festive environment."

Quebecor is also pleased to announce that this agreement renews Labatt's partnership agreement with the Remparts de Québec hockey team.

Québec City partners from day one

Labatt Breweries of Canada are longstanding backers of Centre Vidéotron. Before the arena was built, the brewer lent a helping hand by acquiring 100 seats through the J'ai ma place foundation and awarding them to the winners of a popular Québec-wide contest. Labatt also sponsored J'ai ma pelle, a public ground-breaking celebration.

With a Québec City presence dating back 50 years, Labatt Breweries stepped up its regional presence last year by opening its largest distribution centre in the province (and second-largest in Canada). The new distribution centre handles over 4.5 million cases of beer annually.

Labatt Breweries in Canada

With a proud Canadian heritage going back to 1847, Labatt has over 3000 employees working in six breweries that produce more than 60 brands much appreciated by consumers, including Budweiser, Bud Light, Alexander Keith's, Labatt Blue and Labatt 50. These popular beers are brewed by the company at the regional and national levels. The Labatt brewery in LaSalle has been in operation since 1956, and the firm also operates seventeen distribution centres throughout Quebec.

As an integral part of InBev S.A., the world's largest brewer with more than 200 quality beers produced in 130 countries, Labatt also offers Canadians world-famous beers such as Corona, Stella Artois, Leffe, Hoegaarden and Beck's.

About Quebecor's Sports & Entertainment Group

Quebecor's Sports & Entertainment Group produces, distributes and promotes diverse cultural and entertainment content featuring Québec and international talent. Sports & Entertainment Group is a fully integrated suite of companies dedicated to delivering the best possible customer experience: Vidéotron Centre, Armada de Blainville-Boisbriand, Québec Remparts, Gestev, Musicor and Distribution Select offer a wide variety of high-quality, multiplatform, convergent content, shows and sporting events.

SOURCE Videotron Centre

For further information:

Jennifer Damiani, Labatt Breweries of Canada, 514-364-8086, jennifer.damiani@labatt.com; Martin Tremblay, Vice President, Public Affairs, Quebecor Media, 514-380-1985, martin.tremblay@quebecor.com

Organization Profile

Videotron Centre

More on this organization

Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

CNW Membership

Fill out a CNW membership form or contact us at 1 (877) 269-7890

Learn about CNW services

Request more information about CNW products and services or call us at 1 (877) 269-7890