Ty Dolla $ign, French Montana and Nervo to perform in House Parties Across Canada: three signature events, three Canadian cities, three headlining artists
TORONTO, June 25, 2018 /CNW/ - As part of an ongoing effort to bring people together through music and shared experiences, Bud Light is launching Canada's first Bud Light House Party Tour; featuring three signature shows in three cities, with three different headlining artists and one unique clothing collaboration. This summer, Bud Light will be giving Canadians the chance to experience the artists they love in a venue unlike any other.
Taking inspiration from Bud Light USA and its hugely successful Bud Light Dive Bar Tour, where they took iconic artists like John Mayer and Post Malone back to where they started performing, the campaign is now giving Canadians something that is uniquely theirs and will leave them with a lasting experience.
"Bud Light stands for bringing people together through music and unique experiences, shared over a beer," said Todd Allen, VP of Marketing, Labatt Breweries of Canada. "And the house party is bringing some of today's biggest artists back to their roots; before the stadium tours and sold out venues, it all started in a house surrounded by friends."
"I'm excited to be kicking-off the Bud Light House Party Tour because it means I'm going to get to party with some sick fans, in a low-key venue with a cool vibe, and we're gonna, you know, rage!" said Ty Dolla $ign about being the first headliner of the inaugural tour.
The tour will kick off on July 11th in Toronto with chart-topping singer, songwriter, rapper, and record producer Ty Dolla $ign, followed by GRAMMY® Award-nominated multiplatinum producer, rap icon, influencer, and philanthropist French Montana on August 1st in Vancouver, ending with a performance by electronic music duo NERVO in Montreal at the end of the summer. Beyond the three headliners, and in true Bud Light fashion, special performances and appearances are expected nationally from other talented brand friends.
"As an artist going to clubs I don't always see how people connect to music because everyone just wants to take pictures and get in the VIP," said French Montana, "At a house party, people just enjoy themselves, so you can really see how they respond to music".
To top it off, Bud Light is collaborating with world renowned Nova Scotia-born artist Trevor Andrew aka Gucci Ghost to design the Bud Light House Party Tour merch. One unique piece of merch inspired by each individual artist will be created and gifted to fans attending and watching each show – stay tuned for the release later this month.
Fans will have a chance to gain access to the house party in their city of choice by signing up at Bud Light Canada. For those not able to join in person, they'll be able to watch and interact with all three shows through live-streams on Bud Light Canada's Facebook and Twitter pages. It's a can't miss experience, if you ask NERVO, "We LEARNED how to DJ at house parties," and now, "we've hand selected a handful of our favourite DJs and friends to put on one hell of a Bud Light House Party!"
About Bud Light
Bud Light has been brewed in Canada since 1986 using the finest malted barley and premium hops that impart a smooth and light taste and crisp finish. As the fastest growing beer brand in Canada, the brand has grown to include Bud Light Apple, Bud Light Lime and Bud Light Radler. Bud Light is committed to bringing unique events to life through music and shared experiences – from bringing global festival Sensation to Canada, to bringing Steve Aoki, Deion Sanders, and Georges St-Pierre together to launch Bud Light Living Rooms, the brand has a history of providing consumers with unforgettable experiences. For more information, visit www.budlight.ca or Facebook.com/BudLightCanada.
SOURCE Bud Light Canada
For further information: Tamar Nersesian, Sr. Communications Manager, Labatt Breweries of Canada, [email protected], 416-361-5247; Jessie Robertson, Senior Consultant, Veritas Communications, [email protected], 416-553-0669