New online and in-paper enhancements feature more lifestyle content
TORONTO, Nov. 2 /CNW/ - The Globe and Mail today introduces Globedrive.com, a comprehensive and interactive website that reflects The Globe's commitment to both the automotive consumer and advertising clients. With continuously updated feature content, supported by impactful photography, the site moves readers through practical advice, simple search features and stories that reflect the driving lifestyle. In addition, on November 5, the newspaper's Thursday auto section, available only in Ontario, will become Globe Drive with an expanded line-up of editorial and lifestyle content, creating greater range and opportunity for advertisers.
As car sites and automotive newspaper sections have traditionally focused on the models, stats and features of the latest vehicles, the new Globe Drive will do that too, but content has been expanded to include additional lifestyle appeal. "Globe Drive will be just as appealing to women and younger drivers as Globe Auto has been to our core audience of affluent and mature car enthusiasts," said Andrew Saunders, Vice President, Advertising Sales for The Globe and Mail. "We've given advertisers the platform to cater to an audience they want - not just automotive enthusiasts, but passionate drivers."
Globe Drive will explore topics like our relationships with our cars, family driving, car audio and electronics, green options, car tips, road trips and what the cars we drive say about us, to name just a few.
"Globe Drive understands the spirit and passion of driving," said Simon Beck, custom content manager for The Globe and Mail. "Drivers aren't just interested in what's under the hood. They want to share their excitement for driving, learn about the latest trends and be on top of what's coming to market from the automotive industry. Globe Drive brings those experiences to a broader group of readers."
"We spend a significant part of our life behind the wheel - with our families, on vacations, and for fun. We've created Globe Drive to reflect the full scope of these moments," said Phillip Crawley, Publisher of The Globe and Mail. "Globe Drive still takes you through the buying process, but now Globe Drive is a part of the daily drive."
The Globe and Mail, Canada's national newspaper, is a division of CTVglobemedia, a dynamic multimedia company, which also owns CTV Inc., Canada's number-one private broadcaster.
SOURCE Globe and Mail
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