Findmypast.com launches into U.S. July 24; seeks to become go-to site for Americans of British and Irish
World's second largest genealogy company takes on its biggest rival, with help of 1,000 unique record collections and 75% annual growth
SAN FRANCISCO, July 26, 2012 /CNW/ - Findmypast.com, a British-owned family history website, is launching this week into
the growing U.S. genealogy market.
Findmypast is the flagship brand of brightsolid online publishing, a UK and world leader in online genealogy, with 18
million registered users across its family of sites, over a billion
genealogical records dating back to 1200, and a growth rate last year
Yet, findmypast.com enters the U.S. market in the role of David facing Goliath in the shape
of ancestry.com, the overwhelming market leader and the world's largest
genealogy company, with a market capitalization of a billion dollars
"We're not used to thinking of ourselves as small", says Chris van der
Kuyl, CEO of brightsolid, the world's second largest genealogy company. "Our ambitions are big
and the launch of findmypast.com is a major market entry. The truth is, it's a growing market, with
plenty of room for both of us."
The launch of findmypast.com will offer U.S. customers access to not just a wealth of U.S.
genealogical records but also a vast overseas collection. The latter
includes almost 1,000 unique British, Irish and Australian record
collections, with some single collections containing 30 million
Findmypast.com is the new U.S. addition to a global network of findmypast websites -
it joins existing findmypast sites in the UK, Ireland and Australia.
Its launch, with the help of a separate U.S. team, follows growing
global demand for findmypast's other sites, says van der Kuyl: "Last
year, we had 4.5 million visits to findmypast.co.uk from other
countries, led by the U.S., while 55% of findmypast Ireland visits came
from outside Ireland."
Findmypast.com will enter the U.S. market, armed with the unique wealth of its British
and Irish genealogical records, as well as its unrivalled ease of
search technology and its more flexible payment options.
"We aim to become the go-to family history site, first for Americans of
British and Irish descent, and eventually for all Americans", says van
der Kuyl. Nearly a quarter of all Americans, by some estimates, have
For further information:
Brian Speckart +1-7146543415