British Columbia Practises "Drop, Cover and Hold On" During ShakeOut Week

VICTORIA, BC, Oct. 15, 2026 /CNW/ -- 850,000 people in British Columbia joined millions worldwide in signing up for the Great British Columbia ShakeOut (ShakeOut BC), amongst various earthquake preparedness events this week. During today's earthquake drill, members of the public, schools, and various organisations practised "Drop, Cover and Hold On."

Emergency management experts and other preparedness organizations agree that "Drop, Cover and Hold on" is the most appropriate response to help reduce injuries and fatalities during an earthquake. This ShakeOut BC week, everyone is encouraged to practise this response, review and update their emergency preparedness plans and supplies, and secure their space in preparation for an earthquake.

The theme for the day was, "earthquake preparedness fundamentals," and included an information booth from ShakeOut BC.

BC Earthquake Alliance has been holding the ShakeOut BC earthquake drill since 2011, joining similar drills around the world. Follow and use the hashtag #ShakeOutBC for related content on social media.

Quotations:

Erin Stockill, Vice President, BCEA:

"We're thrilled to see so many British Columbians committed to preparedness, with hundreds of thousands signed up for our latest BC ShakeOut. We are grateful to our sponsors and partner organizations. We encourage everyone in the province to join us--this practice could save your lives."

Greg Moy, Manager, Government Relations, Pacific & Western, IBC:

A significant earthquake in southwestern British Columbia is only a matter of time. In fact, Natural Resources Canada estimates the probability to be 30 per cent over the next 50 years. It is important that everyone is prepared and knows how to respond quickly to protect themselves and their loved ones. That's why IBC is proud to support ShakeOutBC and its important work reminding people across the province to be ready for a major earthquake."

Background information:

About ShakeOut BC

ShakeOut BC earthquake drills help people at home, school and work practise how to be safe during an earthquake, and provide an opportunity for everyone to improve their overall preparedness. By participating, you, your family, your co-workers, and millions of others will be better prepared to survive and recover quickly following an earthquake. As of today, millions of people worldwide have signed up to participate in the October 15 drill, including 850,000 people in BC.

About BC Earthquake Alliance

Founded in 2010, BC Earthquake Alliance is a not-for-profit society. Our mission is to build a culture of earthquake and tsunami preparedness through efforts such as the Great British Columbia ShakeOut.

BC Earthquake Alliance engages residents, businesses and all levels of government to work together to improve education, readiness and resiliency of people in BC before, during and after an earthquake or tsunami.

To learn more about BC Earthquake Alliance, visit bcearthquakealliance.ca.

About Insurance Bureau of Canada

Established in 1964, Insurance Bureau of Canada (IBC) is the national industry association representing Canada's private home, auto and business insurers. Its member companies make up the vast majority of Canada's highly competitive property and casualty (P&C) insurance market.

As the leading advocate for Canada's private P&C insurers, IBC collaborates with governments, regulators and stakeholders to support a competitive environment for the P&C insurance industry to continue to help protect Canadians from the risks of today and tomorrow.

IBC believes that Canadians value and deserve a responsive and resilient private P&C insurance industry that provides insurance solutions to both individuals and businesses.

For media releases, IN Focus articles or to book an interview with an IBC representative, visit ibc.ca. Follow us on LinkedIn, X and Instagram, and like us on Facebook. If you have a question about home, auto or business insurance, contact IBC's Consumer Information Centre at 1-844-2ask-IBC. We're here to help.

If you require more information, spokespeople from BC Earthquake Alliance, IBC and ShakeOut BC are available.

SOURCE Great British Columbia ShakeOut

To schedule an interview, please contact: Brett Weltman, Manager, Media Relations, Insurance Bureau of Canada, [email protected]