-
Bryan Ferry
to Host Launch Event in
London
LONDON
and ROME,
Sept. 30
/CNW/ - Brioni, Italy's leading luxury lifestyle brand, is proud to announce the launch of a new limited-edition fragrance, "Brioni". In celebration of the 65th anniversary of the house of Brioni, this new men's fragrance pays tribute to the rich history of La Dolce Vita.
The launch event will take place in
London
this coming
October 14th
, and will be co-hosted by Brioni CEO
Andrea Perrone
, grandson of co-founder Gaetano Savini, and British music and style icon
Bryan Ferry
. Ferry, lead singer of legendary art-rock band
Roxy Music
, will be joined by other distinguished British and international guests to celebrate the global launch of the new fragrance at the Brioni shop on Bruton Street.
For decades, Brioni has addressed the unique needs of its sophisticated clientele with a tradition of refinement and quality. In the 1950s, the brand introduced a limited series of men's fragrances, which included the "Good Luck" eau-de-cologne and celebrated the chic and innovative elegance of the period. This new eau-de-parfum will be produced in limited quantities and available beginning the last week of
October 2009
exclusively in Brioni boutiques and select luxury retailers worldwide.
This new fragrance reflects Brioni's signature style - classically elegant with a modern and sensual touch - and demonstrates the same attention to quality construction and exquisite detailing that has made Brioni and "Made in
Italy
" products famous around the world. The essence, packaging and distribution of this contemporary fragrance are designed exclusively by Brioni and are in keeping with the company philosophy: "To Be One of a Kind".
"Our commitment to provide customers with distinctive merchandise and superior service today is stronger than ever," said
Andrea Perrone
, CEO of Brioni. "The "Brioni" fragrance is a unique product, true to Brioni's commitment to quality and refinement."
Mr. Perrone
is pleased to announce that
Mr. Ferry
will preside at the
London
launch in October. "The fragrance will appeal to our discerning customers, and we are very honoured that
Bryan Ferry
, who is himself a style icon and favours bespoke clothing, will be hosting with me the launch event next month."
For further information: Giulia Pessina, Brioni, [email protected], T: +39-02-778-87-41
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