Bring Your Content Marketing to the Next Level

TORONTO, Sept. 7, 2016 /CNW/ - What qualifies as "news" today? With over two billion pieces of content shared daily, distinguishing what is "news" has become a difficult task.

The challenge doesn't stop there. Even when you identify what qualifies as "news", you are faced with the battle of getting your content through all of that noise and in front of your intended audience. You need to work smarter than ever to get your audience's attention.

The most successful content marketing strategies require strategic distribution. This strategic distribution should be part of the standard protocol and considered an integral part of every content marketing strategy.

A continual focus on your distribution plan will put your message in front of the right people, at the right time, differentiating it from the other pieces of similar messaging as we navigate through this content explosion.

CNW provides advice and tips in their whitepaper, The Distribution effect: Bring Your Content Marketing to The Next Level, as well as a checklist that will guide you through how to map a distribution strategy that will help you meet your business objectives.

To download this checklist, visit our Knowledge Centre here.

About CNW Group
CNW Group Ltd. (a Cision company) gets people talking about our clients online and in the news. We deliver authenticated news releases and multimedia content in the right way and to the right places in order to fulfill disclosure requirements and maximize exposure, engagement and earned media opportunities. CNW also provides professional video, photography and webcast production, translation, regulatory filing and printing services as well as monitoring and measurement platforms.

About Cision
Cision is a leading global media intelligence company, serving the complete workflow of today's communication professionals. Offering the industry's most comprehensive PR, IR and social media software, rich analytics, content distribution, and influencer outreach, Cision enables clients to engage audiences, enhance campaigns and strengthen data-driven decision making. Cision solutions include PR Newswire, the Gorkana Group, PRWeb, Help a Reporter Out (HARO) and iContact brands. Headquartered in Chicago, Cision serves over 100,000 customers in 170 countries and over 40 languages worldwide, and maintains offices in North America, Europe, Asia, South America and Australia. For more information, visit or follow @Cision on Twitter.


Image with caption: "Bring your content marketing to the next level (CNW Group/CNW Group Ltd.)". Image available at:

Image with caption: "Content Distribution Driver Checklist (CNW Group/CNW Group Ltd.)". Image available at:

For further information: Melissa Meyer, Communications Assistant,

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