Sun-Maid® conducts national survey, finds Canadian families that eat
brunch will consider a festive brunch as a fresh take on a traditional
TORONTO, Nov. 14, 2013 /CNW/ - According to Sun-Maid® Raisin Bread's Bring Back Brunch Survey, 80 per cent of Canadian families with children under 18 in the
household who eat brunch, would consider a festive brunch in place of
the typical dinner this holiday season. 47 per cent of families
surveyed indicated the reason why was that it offers a change of pace,
and 36 per cent would do so because it allows for ample time to enjoy
with guests. In response to these findings, Sun-Maid has developed four
signature brunch recipes to help families get together in the kitchen
and around the table. The new recipes - Starry Morning Raisin French Toast, Berry Merry Breakfast Cups, Leftover
Makeover French Toast and Rise and Shine Raisin Coffee Bake - are delicious, easy to prepare dishes, made with Sun-Maid Raisin
Cinnamon Swirl Bread.
"My wife and I enjoy hosting a holiday brunch celebration because it
requires much less fuss than a dinner and is the perfect setting to try
seasonal recipes, involve the kids and create easy dishes that allow
you more time to visit with loved ones," says Chef Bob Villeneuve,
Director of Culinary Innovation at Canada Bread. "Try Sun-Maid's new
Starry Morning Raisin French Toast, a fun brunch dish that takes only
30 minutes to make start to finish!"
Brunch Is Best - For a Change of Pace and Time to Enjoy
When it comes to holiday meals, the Sun-Maid® Raisin Bread Bring Back
Brunch Survey found:
Almost half of Canadian families surveyed (47 per cent) would consider
serving a festive family brunch as a change of pace from the typical
Over one-third (36 per cent) of Canadian families surveyed would
consider serving a festive family brunch instead of dinner because it
allows for ample time to enjoy with guests during the meal
59 per cent of Canadian families surveyed define their brunch
personality as Saturday/Sunday savour brunchers seeing the occasion as
a way to enjoy a leisurely meal and spend time with loved ones on the
72 per cent of Canadian families eat brunch at least once a month - it's
time to bring back brunch!
#SunMaidBrunch Twitter Party
On Wednesday, November 20, 2013 at 9 p.m. ET, award winning writer and mom of four, Kathy
Buckworth, along with blogger, columnist and mom of two, Jaime Damak
will host a Twitter Party to celebrate the return of brunch for English
and French speaking Canadian moms. Follow @RaisinBreadCA / @PainRaisinsCA, #SunMaidBrunch for more information.
About the Research
From August 8th to August 13th 2013 an online survey was conducted among 1,513 randomly selected
Canadian adults who have children under the age of 18 living in the
household, eat brunch, and are Angus Reid Forum panelists. The margin
of error—which measures sampling variability—is +/- 2.5%, 19 times out
of 20. The results have been statistically weighted according to age
and region to ensure a representative sample. Discrepancies in or
between totals are due to rounding.
An online survey was conducted among 1500 randomly selected Canadian
parents who are Angus Reid Forum panel members and have children under
the age of 18 living in the household. All respondents have had brunch.
The margin of error for a sample of this size is +/- 3.1%.
Founded in 1912, Sun-Maid Growers of California is a farmers'
cooperative owned by nearly 1,000 family farmers whose vineyards
comprise approximately 50,000 acres in California's Central Valley.
Headquartered in Kingsburg, California, Sun-Maid's facilities are
centrally located in the heart of the world's largest raisin producing
area, featuring long, dry summers optimal for grape production and
natural sun-drying of grapes into raisins. Sun-Maid is the leading
consumer brand of raisins and dried fruits in the United States and
distributes products to more than 60 countries worldwide. For more
information and Sun-Maid recipes, please visit www.sunmaid.ca.
About Canada Bread Company, Limited
Canada Bread Company Limited, which is 90% owned by Maple Leaf Foods
Inc. (TSX:MFI), is a leading manufacturer and distributor of fresh
bakery products, frozen par-baked products and fresh pasta and sauces.
The Company had 2011 sales of $1.6 billion and employs approximately
6,000 people at its operations across North America and in the United
Image with caption: "New for 2013: Sun-Maid® signature holiday brunch recipe Starry Morning Raisin French Toast. (CNW Group/Sun-Maid)". Image available at: http://photos.newswire.ca/images/download/20131114_C7246_PHOTO_EN_33349.jpg
For further information:
High View Communications