Bridgewater's myPolicy Solution Wins Best of 4G Award

    Innovative myPolicy solution empowers subscribers to personalize and
    manage mobile data usage and prevent bill shock

CHICAGO, Sept. 16 /CNW/ - Bridgewater Systems (TSX: BWC), the mobile personalization company, announced that xchange magazine today presented the company with the Best of 4G award for Bridgewater's myPolicy(TM) solution for the iPhone and Blackberry in the Best Mobile Internet Application category.


    -  Bridgewater's myPolicy solution for the iPhone and Blackberry was
       named the winner of the Best of 4G Award in the Best Mobile Internet
       Application category. The solution enables mobile operators to give
       subscribers control over their mobile experience including:

       -  My Usage: Tracking real-time data, SMS and applications usage, as
          well as voice and roaming charges anytime, anywhere.
       -  My Limits: Setting personalized limits, notifications, parental,
          and roaming controls to manage mobile usage and prevent bill shock.
       -  My Offers: Receiving special offers in real time such as day passes
          for new applications, roaming passes for subscribers who are
          traveling, bandwidth top-ups, or free SMS with mobile advertising.

    -  The myPolicy solution includes: the myPolicy client application; the
       new myPolicy Broker that communicates requests and retrieves the
       appropriate information for the subscriber; and the Bridgewater(R)
       Policy Controller which applies real-time network, application and
       subscriber rules such as updating usage information, providing
       subscriber context, and enforcing limits.

    -  The Best of 4G Awards recognize leaders in the development,
       deployment, and service of next-generation telecom technology.
       Nominations were open to all parties involved in 4G technology,
       products and services, and selected by a panel of 4G subject matter

    -  Bridgewater's David Sharpley received the Best Mobile Internet
       Application award during ceremonies at the 4G World conference and
       expo in Chicago.


Michael Saxby, Group Publisher, xchange Magazine

"xchange is pleased to honor Bridgewater's contributions to the development and advancement of 4G technology and services. The growth in the 4G arena has been incredible, as shown by Bridgewater's achievement."

Eliot Weinman, Conference Chair and President, Events Division of Yankee Group

"The innovation and effort that have been demonstrated by Bridgewater reflect the type of leadership that continues to drive opportunity and benefits throughout the emerging 4G industry. We extend our sincere congratulations to Bridgewater on behalf of the entire industry."

David Sharpley, Senior Vice President, Bridgewater Systems

"Bridgewater's recognition by an independent panel of industry experts as a winner of the prestigious Best of 4G Awards is a strong validation of our innovative approach that puts policy control directly in the hands of subscribers to personalize and manage their mobile experience."


Bridgewater Systems, myPolicy, iPhone, BlackBerry, mobile bill shock, Policy Controller, Apps Store, 4G World, LTE, WiMAX


About xchange

Founded in 1996, exchange is an online publication for facilities-based service providers offering voice, data, wireless, IP, WiMAX and content. Its seasoned editors do more than simply report on industry news; they dig beneath the surface to provide analysis on what new technology, new equipment, new services, new regulatory activities and other new developments mean to xchange readers. xchange content, including news, articles, e-books, Webinars and industry buyer's guide is accessible online at, as are subscriptions to the publication and the xchange weekly e-newsletter.

About Yankee Group

The people of Yankee Group are the global connectivity experts - the leading source of insight and counsel trusted by builders, operators and users of connectivity solutions for nearly 40 years. We are uniquely focused on the evolution of Anywhere, and chart the pace of technology change and its effect on networks, consumers and enterprises. Headquartered in Boston, Yankee Group has a global presence including operations in North America, Europe, the Middle East, Latin America and Asia-Pacific. For more information, visit

About 4G World

4G World(TM) is the first conference and expo covering the entire landscape of next generation mobile networks from infrastructure to devices, applications and content. To reflect the scope of the 4G ecosystem, WiMAX World(TM), Mobile Internet World(TM), and the 15th Annual International Symposium of the Wireless Communications Association International (WCAI) will be co-located at 4G World(TM).

About Bridgewater Systems

Bridgewater Systems, the mobile personalization company, enables service providers to efficiently manage and profit from mobile data services, content and commerce. The company's market leading mobile personalization portfolio provides a real-time, unified view of subscribers including entitlements, devices, networks, billing profiles, preferences and context. Anchored by Bridgewater's Subscriber Data Broker(TM), the portfolio of carrier-grade and standards-based products includes the Bridgewater(R) Service Controller (AAA), the Bridgewater(R) Policy Controller (PCRF) and the Bridgewater(R) Home Subscriber Server (HSS). More than 140 leading service providers including America Movil, Bell Canada, Clearwire, Cox, Hutchison Telecom, Iusacell, Scartel, SmarTone-Vodafone, Sprint, Tata Teleservices, Tatung, Telmex, Telstra, and Verizon Wireless use Bridgewater's solutions to rapidly deliver innovative mobile services to over 150 million subscribers. For more information, visit us at

Bridgewater, Bridgewater Systems, the Bridgewater Systems logo, WideSpan, Smart Caps, myPolicy, and Subscriber Data Broker are trademarks or registered trademarks of Bridgewater Systems Corporation. All other company, product names and any registered and unregistered trademarks mentioned are used for identification purposes only and remain the exclusive property of their respective owners.


For further information: For further information: Joanne Steinberg, Bridgewater Systems,, (613) 591-9104 extension 2032; James Cook, MS&L North America,, (416) 967-3702

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