TerraCycle Canada Launches First National Collection and Recycling
Program for Cigarette Waste
TORONTO, June 4, 2012 /CNW/ - A world leader in recycling
hard-to-recycle waste, ranging from food and beverage packaging to
hospital waste, TerraCycle takes its goal of outsmarting waste one step
further with another environmental breakthrough: the launch of a free
program to collect and recycle cigarette waste in Canada. The Cigarette
Waste Brigade® program -- in partnership with Canada's largest tobacco
manufacturer -- will divert used cigarette butts, along with cigarette
foil and plastic packaging waste, from landfills.
Cigarette filters were the number one item recovered during the annual
Great Canadian Shoreline Cleanup™ in 2011, with 351,238 collected.
Contrary to popular belief, cigarette butts are non-biodegradable and
do not break down quickly. This program will make this pervasive waste
easily recyclable for the first time. The collected waste will be
recycled into plastic pallets for industrial use. By making pallets
from recycled cigarette waste, TerraCycle will not only reduce the
amount of litter in Canada, but also reduce the need to use wood or
virgin plastic to make commonly used industrial pallets. The organic
parts of the waste -- the paper and remaining tobacco -- will be
"This is one of the most exciting developments in TerraCycle's history,"
says Toronto-native and TerraCycle Founder, Tom Szaky. "As a company
committed to recycling waste streams that others deem worthless or
unsavoury, cigarette waste will help to promote our belief that
everything can and should be recycled."
Everything but the recyclable cardboard box is accepted. Filters can be
collected in receptacles -- like ashtrays -- as usual. Collectors then
deposit the waste in a plastic bag which gets recycled as well. Once
enough waste is collected, participants log into their account and
print a free prepaid UPS shipping label to return their box at no cost.
Once TerraCycle Canada receives the shipment, the participant's account
will be credited with 100 points (equal to $1) per pound of waste
received. The points can be used to purchase charity gifts or converted
to cash for donation to a charity or non-profit of the collector's
TerraCycle has already kept more than two billion pieces of waste from
going to landfill, and with its partners, dispersed more than $3.5
million to charity through its various Brigade® programs. This newest
program joins 15 others on offer in Canada. TerraCycle is currently
creating solutions for other difficult-to-recycle but widely discarded
waste streams, such as disposable diapers and used chewing gum. To sign
up and for more information on how to send in waste, visit www.terracycle.ca.
TerraCycle, Inc. is an international upcycling company that takes
difficult-to-recycle packaging and turns it into affordable, innovative
products. Founded in 2001 by Toronto native Tom Szaky, TerraCycle is
the world leader in the collection and reuse of non-recyclable
post-consumer waste. The waste is collected through TerraCycle's
Brigade® programs, which pay individuals and groups for every piece of
waste they collect and return. To learn more, visit www.terracycle.ca.
SOURCE TerraCycle Canada Inc.
For further information:
Denise Barnard, Communications Manager
416-661-9676 or 800-758-2943
Albe Zakes, Global VP, Media Relations