Brazilian Cat® dealers Pesa and Sotreq partner with Ritchie Bros. for multi-day equipment sale
Sep 12, 2018, 12:57 ET
People from 23 countries buy 70+ Cat® items offered on Ritchie Bros.' Marketplace-E
BREDA, The Netherlands, Sept. 12, 2018 /CNW/ - This August, Brazilian Cat® dealers Pesa and Sotreq teamed up with Ritchie Bros. to sell a large number of equipment items through Ritchie Bros.' new online sales solution, Marketplace-E. The multi-day sale attracted bidders from 23 countries, all hoping for the chance to get a good deal on late model Cat excavators, motor graders, wheel loaders, dozers, soil stabilizers, rollers and more. The sales event closed on August 25 with two onsite events at Pesa and Sotreq locations in Curitiba and Sumaré, Brazil.
Launched in late 2017, Ritchie Bros.' Marketplace-E is an online solution designed to offer sellers more control over the selling price and process, with 'Make Offer' and 'Buy Now' options. Equipment items are inspected ahead of time, offered with the company's IronClad Assurance®, and sold from the owner's premises (if requested). The items offered in the Brazilian Cat® Dealer Sale attracted 1,440+ bids by people from Brazil, USA, Colombia, The Netherlands, Spain, Australia, the UAE and many other countries.
"We experienced a great partnership between Pesa, Cat Finance, Ritchie Bros. and Sotreq, turning this into one of our biggest equipment events in Latin America," said Felipe Ongaro, Manager, Rental & Used Equipment, Grupo Sotreq. "We received many bids from people in Brazil and abroad. The innovative features of Ritchie Bros.' Marketplace-E platform allowed us to take greater control of the sale of our items."
Some of the highlights of the sale included:
- A 2013 Cat 336DL hydraulic excavator that sold for US$100,000 to a buyer from Brazil
- A 2013 Cat D6T dozer that sold for US$100,000 to a buyer from Brazil
- A 2010 Cat RM300 soil stabilizer/reclaimer that sold for US$132,000 to a buyer from Uruguay
- A 2009 Cat 140M motor grader that sold for US$68,000 to a buyer from Turkey
- A 2015 Cat 416E 4x4 loader backhoe that sold for US$44,500 to a buyer from Colombia
"With Marketplace-E we can now help our customers sell equipment anytime, anywhere, and with greater control than ever before" said Valero Serentill, Regional Sales Manager, Ritchie Bros. "Working closely together with Pesa and Sotreq over the last few weeks, we were able to overcome geographic disposition challenges, attracting both local and international demand."
For more information about selling your equipment through Marketplace-E, visit ironplanet.com/marketplace-e.
About Ritchie Bros.:
Established in 1958, Ritchie Bros. (NYSE andTSX: RBA) is a global asset management and disposition company, offering customers end-to-end solutions for buying and selling used heavy equipment, trucks and other assets. Operating in a multitude of sectors, including construction, transportation, agriculture, energy, oil and gas, mining, and forestry, the company's selling channels include: Ritchie Bros. Auctioneers, the world's largest industrial auctioneer offers live auction events with online bidding; IronPlanet, an online marketplace with featured weekly auctions and providing its exclusive IronClad Assurance® equipment condition certification; Marketplace-E, an online marketplace offering multiple price and timing options; Mascus, a leading European online equipment listing service; and Ritchie Bros. Private Treaty, offering privately negotiated sales. The company also offers sector-specific solutions including GovPlanet, TruckPlanet, Kruse Energy Auctioneers, and Cat® auctions, plus equipment financing and leasing through Ritchie Bros. Financial Services. For more information about the unprecedented choice provided by Ritchie Bros., visit RitchieBros.com.
Photos and video for embedding in media stories are available at rbauction.com/media.
SOURCE Ritchie Bros. Auctioneers
For further information: Ian Malinski, Media Relations Manager, Ritchie Bros., [email protected], +1.778.331.5432
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