Bravo, Canada's Fastest Growing Network, Now a Top 5 Specialty Channel

- Primetime audiences have more than doubled since last summer-
- Bravo is #1 on Wednesdays with DALLAS -

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TORONTO, Aug. 16, 2012 /CNW/ - Bravo continues to be the fastest-growing network in Canada during primetime, now ranking as the #5 non-sports specialty channel, up an impressive 11 slots from the same time last year. Compared to the summer of 2011, audiences have more than doubled, up 109% with total viewers, and up 73% for A25-54 and 66% for A18-49. The most-watched program in the history of Bravo, DALLAS garnered huge ratings on Wednesdays this summer, averaging 483,000 viewers and making Bravo the #1 specialty network on Wednesday nights (9-10 p.m.) for total viewers, W25-54 and W18-49. During the weeks DALLAS was on air, the series ranked as the #3 non-sports specialty program in Canada for total viewers and the #1 non-sports specialty program for W25-54. Indeed, Canadian women love Bravo, with female audiences almost double what they were in primetime at the same time last year (up 100% for W25-54 and 86% for W18-49).

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SUITS and WHITE COLLAR also rank among Bravo's Top 5 programs for all key demographics this summer. WHITE COLLAR and SUITS average 199,000 and 181,000 viewers respectively, making Bravo the #4 non-sports specialty channel on Monday nights, up from #19 during the same weeks last year.

As previously announced, Bravo capitalizes on its audience momentum with an incredible fall lineup full of captivating series. First up is the Season 2 premiere of FRANKLIN & BASH starring Breckin Meyer and Marc Paul Gosselaar, on Monday, Sept. 3 at 9 p.m. ET, followed by the series premiere of PERCEPTION, starring Toronto's Eric McCormack, on Wednesday, Sept. 5 at 9 p.m. ET. As well, WHITE COLLAR returns for Season 3 with star Matt Bomer on Monday, Oct. 8 at 10 p.m. ET (visit bravo.ca to confirm local broadcast times). 

About Bravo
Bravo delivers compelling stories through clever and immersive programming to viewers across Canada. From high-profile dramas to blockbuster feature films, Bravo is home to award-winning entertainment including the Gemini and Emmy®-winning original hit drama, THE BORGIAS. Bravo is a division of Bell Media, which is owned by BCE Inc. (TSX, NYSE: BCE), Canada's largest communications company. More information about Bravo is available at www.bravo.ca.

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Source: BBM Canada, 5/28/12-8/12/12 vs. 5/30/11-8/14/11, Primetime (M-Su 8p-11p), Ranking among Analogue Specialty


SOURCE: Bravo

For further information:

Amanda Rinaldo, Entertainment Specialties, Bell Media, 416.384.5325 or
amanda.rinaldo@bellmedia.ca

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