CALGARY, Nov. 27, 2014 /CNW/ - Recognized as one of Canada's leading entrepreneurs, Arlene Dickinson is shaking-up the Canadian marketing industry by launching a game-changing strategy focused on entrepreneurial organizations.
For 30 years Dickinson has helped lead businesses to success. The marketing guru is doing it again by announcing her marketing firm, Venture, will focus on servicing entrepreneurs, companies selling to entrepreneurs and companies wanting to be more entrepreneurial. In effect, helping lead an entrepreneurial movement.
"Venture's DNA is a reflection of who I am. We know what it means to run a business, to be independent and to have a vision for the future. We are not just another marketing firm, we understand implicitly the language of entrepreneurialism. I have written two bestselling books on the subject, our skilled technology team has developed a highly successful digital platform for helping entrepreneurs called youinc, and we have helped, heard from and worked with thousands of entrepreneurs through Dragons Den and through Venture.
"Nobody is more qualified or able to work with entrepreneurial organizations than Venture is." says Dickinson and, with 80% of the Canadian economy now being driven by a culture of entrepreneurialism, highlighting a major shift in Canada's business landscape, the necessity for marketing services for an entrepreneurial nation has never been higher.
"It takes a certain kind of dedication, drive and single mindedness to be an entrepreneur. Venture gets that because we are of that tribe. We speak the same language, so we're able to take what's in their head and heart and translate it into business building marketing strategies and sales."
Dickinson announced the bold pivot and new branding at her new Venture offices in Calgary, hosting "A Celebration of Entrepreneurs."
"My career is an extension of my life. I know most entrepreneurs feel exactly the same way."
Arlene Dickinson is available for interviews on Thurs, Nov 27th and Fri Nov 28th. Venture Communications will host 'A Celebration of Entrepreneurs' event on Thurs, Nov 27th, from 5:30pm – 8:00pm MT at 2540 Kensington Road NW, in Calgary. Arlene Dickinson will give a keynote speech on How Entrepreneurs are the Leaders of a new economy. Celebrity guests and business leaders will be in attendance.
Arlene Dickinson is one of Canada's most renowned marketing entrepreneurs. As CEO of Venture, her creative and strategic approach has turned the company into a highly reputed independent shop helping business for 30 years. Youinc, a division of Venture, is a major online resource for those seeking the stories and lessons from entrepreneurs across our Country.
Dickinson is best known to Canadians as one of the venture capitalists on the award-winning CBC series Dragons' Den. She is the author of two books, the number one bestselling book, Persuasion and her most recent best-selling release, All In.
For further information: Media Contact: Anita Verma | BuzzPR, 416.998.5942, [email protected]