BrandSpark International announces its 23rd annual 2026 Best New Product Awards winners, recognizing Canada's Top Innovations across Food, Beverage, Beauty, Health, Personal Care, Kids, Pet, Home, Quick Service Restaurant Menu Items and more based on a nationwide survey of Canadian consumers

TORONTO, Jan. 21, 2026 /CNW/ - BrandSpark International is thrilled to announce the winners of the 23rd annual 2026 Best New Product Awards™, Canada's most influential consumer-voted awards for new products. This year, more than 12,000 Canadians participated in a nationwide survey evaluating products across 121 categories spanning Food & Beverage, Beauty. Household Care, Pet, Kids' products, and Quick Service Restaurant menu items. The winners represent the most innovative and exciting launches on the market, voted by real Canadian shoppers who have purchased, tried, and truly love them.

The complete list of the 2026 Best New Product Awards winners is included below. For more information about the Program and to explore this year's winning products, visit: www.BestNewProductAwards.com.

"With so many options on store shelves today, it can be overwhelming for consumers to know which products are truly worth trying," says Kim Diamond, Vice-President of Best New Product Awards Inc. "The Best New Product Awards simplify that decision by spotlighting the products that truly stand out to Canadians. Recognized as the country's most influential consumer-voted awards, they serve as a trusted guide to discovering new products that genuinely deliver on their promises."

"Each year, we see brands proudly leverage their Best New Product Awards wins across packaging, social media, in-store promotions, and e-commerce," adds Robert Levy, President of Best New Product Awards Inc. "Consumers recognize and trust our logo because it's backed by real shopper insights and rigorous research from BrandSpark International. That credibility is what helps winning brands stand out on shelf, and drive sales. Most consumers aren't even aware of how many new products launch each year, and this award helps consumers learn about ones that are truly worth trying."

The Best New Product Awards winners will be featured in a nationwide campaign across Global TV, Walmart.ca, TikTok, Chatelaine, The Kit, the Flipp flyer app, and more--putting this year's top new products front and centre and helping Canadians discover their next favourites.

Some key takeaways from the BrandSpark Canadian Shopper Study and the Best New Product Awards

Overall, two-thirds of Canadians like trying new products, a large and receptive audience for product innovation. However, Canadian shoppers continue to approach purchases of new products with heightened scrutiny, weighing price against perceived improvement. 81% agree that cost-of-living increases are a serious issue for Canadians and 56% say they've taken steps to manage spending. However, value is the true goal with the majority agreeing they focus on good value rather than the lowest price.

Canadians continue to believe in the power of innovation to deliver value: 53% are willing to pay a little more for a new product they expect to be better than their current option. Consumers are not simply trading down; they are trading carefully. New products must clearly demonstrate why they are worth choosing, and often why their premium is worth it.

Meaningful innovation justifies a premium

Interest in product innovation is reflected in Canadians' behaviour: 41% say they actively look for new products while shopping. Innovation remains a powerful differentiator when it promises clear, tangible benefits. But 55% of shoppers say there are too many new products to keep up with. For brands, this means innovation must be easy to spot, easy to understand, and easy to justify. This is where the Best New Product Awards program comes in.

Trust and credibility still matter in guiding choice

As Canadians continue to seek reassurance that a product's claims will translate into real-world performance, independently validated recognition remains an important influence on purchase decisions. Consumer-voted awards are viewed as a credible shortcut for identifying which new products are truly worth trying.

The 2026 Best New Product Awards winners reflect evolving consumer priorities

Innovation that delivers functional improvement

Shoppers are not simply seeking lower prices, but better performance. In both personal care and household, proven efficacy is among the very most influential product claims. The most appealing beauty and household innovations promise clear solutions and superior performance. Winners such as PanOxyl Acne Banishing Body Spray Acne Treatment, Revlon ColorStay Full Time Mascara, and Keurig K-Crema Coffee Maker demonstrate how meaningful functional improvements can justify trade-ups, even in a value-conscious environment.

Everyday foods made more craveable

Taste continues to be a powerful driver of trial, with 7 in 10 saying it is the most important consideration when choosing food products. The highest consumer appeal scores in the Study are earned by foods promising rich flavours and textures, reinforcing the opportunity for brands that deliver excitement and indulgence. Winners such as M&M Peanut Butter Mega, Selena Gomez x OREO, HÄAGEN-DAZS EXTRÄAZ Cookie Butter Crumble & Key Lime Pie, and Longo's Truffle Parmesan Flavour Popcorn highlight how flavour-forward innovation remains a key way to capture attention and trial.

Convenience designed for modern lifestyles

6 in 10 Canadians say they look for products that 'will make my life easier' including those that simplify everyday routines. Promises of greater ease resonate most when presented by brands already trusted for taste or performance, offering convenience without compromise. Winners like Dr. Oetker Suprema Pizza, JANES Restaurant Style Crispy Chicken Tenders, and Crave Bowls respond to demand for easy meal solutions, while Rubbermaid EasyStore Containers and the Crock-Pot MultiMeal Multicooker reflect continued appetite for practical, time-saving home innovations.

Health-forward choices without compromise

Health remains a strong motivator, with 3 in 5 believing that smart nutritional choices provide them with a great level of control over their future health. Winners that are helping support nutrient-focused diets include Oikos PRO High Protein Greek Yogurt, Catelli Protein + Pasta, and Jordans Cocoa Protein Granola. Another Best New Product Awards winner, Jamieson Vitamins – Complete Gut Health Probiotic, reflects continued interest in protein and digestive health. These products achieved superior ratings from consumers by combining their health benefits with great taste and convenience.

Conscious choices that still deliver on quality

As Canadians balance curiosity with caution, a majority remain receptive to innovation that aligns with personal values. Though price can be a barrier, 2 in 3 Canadians place tangible value on sustainability and ethical production. Winners such as Island Gold Free Range Solar Powered Barn Eggs and Enjoy! Plant-Based Shreds and Slices demonstrate how ethical and sustainable positioning resonate when paired with strong taste, quality, and everyday usability.

2026 BEST NEW PRODUCT AWARDS LIST OF WINNERS*

WINNING PRODUCT	FOOD & BEVERAGE CATEGORIES
Kikkoman Sriracha Hot Chili Sauce	Asian Sauce
M&M Peanut Butter Mega	Bite-Sized Chocolate
Starburst All Pink Gummies	Candy
Président Leerdammer Wedge	Cheese
Munchies Potato and Tortilla Chips	Chips
Cadbury Dairy Milk Tablets – Crunchie & Fireworks	Chocolate Bars
Nestle Drumstick Bites	Chocolate Cone Snack
Leclerc Celebration Cookies - New Resealable Packaging	Chocolate Covered Biscuit / Cookie
RITZ To-Go - Original and Whole Wheat	Crackers
Werther's Original Salted Caramel Éclair	Creamy Candy
Go Pure Energy Bars	Energy Snack Bar
Van Houtte Toasted Marshmallow K-Cup Pods	Flavoured Coffee Pods / Capsules
Philadelphia Cream Cheese - Pineapple & Blueberry	Flavoured Cream Cheese
Dr. Oetker Giuseppe Pizzeria Rip'n Share	Frozen Bread-Based Snack
JANES Restaurant Style Crispy Chicken Tenders	Frozen Chicken Tenders
Farm Boy Ice Cream Bars	Frozen Dessert Bars / Pops
Drumstick Berry Bliss and Cookies n'Creme Frozen Dessert Cones	Frozen Dessert Cones
Crave Bowls	Frozen Meals
Dr. Oetker Suprema	Frozen Pizza
Cavendish Farms FlavourCrisp Crinkle Cut Fries	Frozen Potatoes
iÖGO Frozen Yogurt Tubs	Frozen Yogurt / Ice Cream Tubs
McCafé Salted Caramel Iced Coffee	Iced Coffee Pods
Blue Dragon Saucy Noodles	Instant Ramen Noodles
Selena Gomez x OREO	Limited Edition Cookie
Turtles Limited Edition Fall Flavours	Limited Edition/Holiday Chocolate
Love Good Protein Crunch Bars	Low Sugar Protein Bar
Heinz Mayonnaise-style Sauce: Smoky Bacon, Garlic Parmesan, Mango Habanero and Pickle.	Mayonnaise Style Sauce
Old El Paso Bold Nacho Cheese Taco Dinner Kit	Mexican Meal Kit
Canada Dry Ginger Beer	Mixers
Island Gold Gold Yolk Free Range Veggie Fed Eggs	Nutrient-Enhanced Eggs
Enjoy! Plant-Based Shreds and Slices	Plant-Based Cheese
Longo's Truffle Parmesan Flavour Popcorn	Popcorn
Liquid I.V. Sugar-Free Hydration Multiplier White Peach	Powdered Hydration
Ferrero Rocher Chocolate Squares	Premium Chocolate Bars
Barista Microroasters Trio K-Cup	Premium Coffee Pods & K-Cup Blends
HÄAGEN-DAZS EXTRÄAZ Cookie Butter Crumble & Key Lime Pie	Premium Ice Cream Tub
EGGS2go! Free Run Hard Boiled 6-Pack	Prepared Eggs / Egg Bites
Snack Factory Bites	Pretzel Snacks
Oatmeal Crisp Protein Cereal: Apple Crisp and Vanilla	Protein Cereal
Dairyland/Neilson 2% Chocolate Protein Beverage	Protein Enhanced Milk Beverage
Jordans Cocoa Protein Granola	Protein Granola
Catelli Protein +	Protein Pasta
Atypique Non-Alcoholic Cocktail: Red Sangria, Margarita and Pina Colada.	Ready-to-Drink Non-Alcoholic Cocktail
Maxwell House Indulgent Cafe-Style Instant Coffee Mixes	Ready-to-Mix Coffee
Mastro Charcuterie Gran Piatto	Refrigerated Deli Meats
Patak's BBQ Rubs and Seasoning mixes	Seasoning Mixes & Rubs
Vachon Lady Fingers	Snack Cake
Crispers Cajun & Chili Lime	Spicy Cracker
Island Gold Free Range Solar Powered Barn Eggs	Sustainable / Solar-Powered Eggs
Gay Lea Chocolate Whipped Cream	Whipped Cream / Coffee Enhancer
Schneiders Juicy Jumbos Loaded Wieners	Wieners / Sausages
Oikos PRO High Protein Greek Yogurt	Yogurt
Crush Zero Sugar Orange	Zero Sugar Carbonated Soft Drink

WINNING PRODUCT	HEALTH, BEAUTY, PERSONAL CARE & KIDS CATEGORIES
PanOxyl Acne Banishing Body Spray	Acne Treatment
Nair Simple Wax Strips for Face and Bikini with Cotton Seed	At-home Waxing
AVEENO Kids Bubble Bath	Baby / Kids Sensitive Skin Bath Products
Gerber Lil Explorers Banana Chocolate Chip Biscuits	Baby Snacks
Philips Avent Hands-free Electric Breast Pump	Breastfeeding
Revlon Glimmer Brightening & Correcting Concealers	Concealer
Buckley's Complete Nighttime Extra Strength	Cough, Cold, Flu Medication
Pampers Baby-Dry Ultra Diapers	Diapers
GluteGuard	Digestive Enzymes
Batiste Sensitive Unscented Dry Shampoo	Dry Shampoo
Philips Sonicare Compact Flosser 1000	Electric Water Flosser
Benefiber Prebiotic Dietary Fibre	Fibre Powder
Jamieson Vitamins - Complete Gut Health Probiotic	Gut Health Probiotic
Revlon ColorSilk with Bond Repair Complex	Hair Dye
Dove Intensive Repair 10-in-1 Serum Mask	Hair Repair Treatment
OGX Bond Protein Repair Heat Protect Spray	Heat Protect Spray for Hair
Zarbee's Children's Nighttime Cough Syrup	Kids Cough & Cold Medication
Sensodyne Pronamel Kids Berry Twist Toothpaste	Kids Toothpaste
Jamieson Vitamins - 100% Pure Magnesium Bisglycinate	Magnesium Supplement
Revlon ColorStay Full Time Mascara	Mascara
OLLY Mellow Menopause	Menopause Symptom Relief
LISTERINE Clinical Solutions Gum Therapy	Mouthwash
Tylenol Easy Dissolve	Pain Relief
Dove Intensive Repair Shampoo & Conditioner	Shampoo & Conditioner
VoltaCare Cooling Pain Relief Cream	Topical Pain Relief Cream
Sensodyne Clinical White Toothpaste	Whitening Toothpaste

WINNING PRODUCT	HOME GOODS, HOUSEHOLD CARE & PET CATEGORIES
Air Wick Essential Mist Lavender and Almond Blossom	Air Freshener
Dyson Hushjet Purifier Compact	Air Purification Appliance
Oster Extreme Mix Blender	Blender
Drift Car Fragrance - Wood, Stone & Metal	Car Air Freshener
Fancy Feast Gravy Lovers Paté	Cat Food
Keurig K-Crema Coffee Maker	Coffee Maker
Pedigree Pouch Wet Dog Food	Dog Food
Go! Solutions Benefit Chews	Dog Treats
Rubbermaid EasyStore Containers	Food Storage Bag / Container
Sharpie Creative Markers, Earth Tones, Water- Based Acrylic Markers, Bullet Tip	Markers
Stearns & Foster Estate Hybrid Mattress	Mattress over $2,000
Silk & Snow Modular Aire Sofa	Modular Living Room Furniture
Lysol Dual Action Wipes	Multi-Surface Cleaning Wipes
Easy-Off Degreaser Spray, Heavy Duty	Oven & Surface Cleaners
Bath and Body Works Touch of Gold Candle	Scented Candles
Crock-Pot MultiMeal Multicooker	Small Kitchen Cooking Appliance
Lysol Toilet Bowl Cleaner Power + Odour Fighting	Toilet Bowl Cleaner
Who Gives A Crap Toilet Paper	Toilet Paper
Dyson V16 Piston Animal Submarine Wet and Dry Vacuum	Vacuum over $500

WINNING PRODUCT	QUICK SERVICE MENU ITEM CATEGORIES
Tim Hortons Salted Caramel Butter Tart	Baked Goods
Tim Hortons Blackberry Yuzu Lemonade Quencher	Berry Lemonade Beverage
Tim Hortons Oreo Mocha Iced Capp	Blended Frozen Coffee Beverage
McDonalds Peach Passion Fruit Smoothie	Blended Fruit Beverage
A&W All-Canadian Special	Breakfast Meal
Tim Hortons Maple Brown Butter Scrambled Egg Loaded Croissant	Breakfast Sandwich
Harvey's Smokin' Hot Angus Burger	Burger
Popeyes Roasted Garlic Chicken Sandwich	Chicken Sandwich
Tim Hortons Toasted Marshmallow Cold Brew	Cold Brew Beverage
Tim Hortons Blackberry Yuzu Infusr	Energy Beverage
Balzac's Citrus Espresso Tonic	Iced Coffee
Harvey's Frings Poutine	Poutine
Starbucks Protein Latte	Protein Latte
Tim Hortons White Chocolate Pistachio Latte	Specialty Hot Coffee
Papa John's Cheddar Crust Pizza	Specialty Pizza
Starbucks Iced Cherry Chai	Specialty Tea Beverage
Tim Hortons Supreme Stack	Steak Sandwich
Tim Hortons Pineapple Dragon Fruit Lemonade Quencher	Tropical Fruit Beverage
Tim Hortons Thanksgiving Stack	Turkey Sandwich
A&W Masala Veggie Burger	Veggie Burger

WINNING PRODUCT	SERVICE CATEGORIES
Cogeco Communications Inc. Home Internet	Home Internet
BMO VIPorter Mastercard	Rewards Credit Card
Rogers Satellite-to-Mobile	Wireless / Mobile Service

About BrandSpark International and Best New Product Awards Inc.
Founded in 2001, BrandSpark International is a research and consulting firm dedicated to providing brands with the actionable insights necessary to refine strategic brand positioning, build consumer trust, and enhance the success of new product launches. Best New Product Awards Inc. runs leading credential programs Best New Product Awards and BrandSpark Most Trusted Awards.

*Permission and authorization from Best New Product Awards Inc. are required to reference the Best New Product Awards win or use the Best New Product Awards logo or winning claims.

For interview requests or more information on the Awards, please contact:
Kim Diamond, VP, Best New Product Awards, [email protected]

For more information regarding BrandSpark's extensive shopper and trust insights, please contact: Philip Scrutton, VP Shopper Insights, BrandSpark International, [email protected]

SOURCE Best New Product Awards Inc.