Brands for Canada partners with Lifeline Syria to provide brand-new coats and other life basics to Syrian refugee families

TORONTO, Jan. 14, 2016 /CNW/ - Brands for Canada (formerly known as Windfall Basics), an award-winning registered charity, is pleased to partner with Lifeline Syria, to ensure that all refugees adapting to their new lives in the Greater Toronto area have the basic essentials as they make Toronto their new home. Beginning January 15, 2016, Syrian refugee families, referred by Toronto settlement agencies, will be welcomed at BFC's distribution warehouse and be provided with brand-new, brand name coats, clothing, and personal care items

"We have always supported new Canadians, both immigrants and refugees, through our distribution agencies," says Helen Harakas, BFC's Executive Director. "It's part of what we've done for 22 years."

 "We're very pleased to be a part of this special humanitarian effort, at a time of such suffering and such hope.  We are especially grateful for the generosity of our existing donors, including Tide, Pantene, Pampers, Crest, Gap Inc.Canada, and Flow water, who have embraced this opportunity and have gone above and beyond with their donations of new items to help Toronto's new Syrian families."

About Brands for Canada
Every year, BFC puts more than $28 million worth of new brand-name clothing, personal care and other essentials into the social service system, while keeping more than 200 tons of new items out of landfill sites. Founded in 1991 as Windfall Basics, Brands for Canada receives donations of brand-new clothing, personal care products, school backpacks, blankets and small housewares from leading retailers and manufacturers and distributes these much-needed items to people living in poverty. BFC serves a distribution network of social service agencies that work directly with clients. For more about BFC's extraordinary story, visit

Media Event
Please join us on Friday, January 15, 2016 at 10:00 a.m. as we open our doors to welcome the Syrian families who will receive Brands for Canada's Care Packages. 29 Connell Court, Unit 6, Toronto, ON.

SOURCE Brands For Canada

Image with caption: "Brands for Canada (CNW Group/Brands For Canada)". Image available at:

For further information: Helen Harakas, Executive Director,, Cell 647 298 0200

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