Handmade designs for the Home to launch at select Hudson's Bay stores
TORONTO, Oct. 23, 2013 /CNW/ - The BRANDAID Haiti Project in partnership
with the Government of Canada and Hudson's Bay is pleased to announce
the launch of an exclusive new artisan collection in Canada.
This unique collaboration showcases a collection of beautiful handmade
designs for the home created by Master Artisans of Haiti. With the
collaboration of the Trade Facilitation Office of Canada, the BRANDAID
Haiti Project Collection has been developed through the work of BRANDAID Project, a Canadian social enterprise that brings the power of marketing,
design and technology to launch artisan microbrands and products for
socially progressive consumers.
"Our government is proud to be part of this great initiative. It is a
perfect example of the kind of private sector led partnerships that can
help build sustainable economic opportunities and help break the cycle
of poverty," said the Honourable Christian Paradis, Minister of
International Development and Minister for La Francophonie. "Our
government is committed to working with the people of Haiti as they
turn their immense talent and potential into long-term prosperity."
Featuring some of Haiti's most talented artisan/designers and
representing five different Artisan communities, the Collection
consists of over 50 new products including textiles, home décor, and
artifacts, all of which are available at Hudson's Bay. All proceeds
from the sale of the Collection are being contributed to further the
work of BRANDAID Project in Haiti.
The collection will be available nationally online at thebay.com on
October 24th as well as presented for sale in unique pop-up showrooms at select
Hudson's Bay locations; October 24th in Montreal, in Ottawa on November 7th and in Toronto on November 21st. The Collection will be highlighted through a unique in-store pop-up
experience and will be in each store for 10 days.
Cameron Brohman, Co-founder of BRANDAID Project comments, "This project
expresses a relationship between our two nations, their cultures and
peoples. It also exemplifies a historic shift in the global narrative
between rich and poor nations - a shift away from aid into trade and
fair trading relationships. I like to think of it as retail diplomacy,
and Hudson's Bay is a leader in this capacity."
Over the last four years BRANDAID Project has developed a new
breakthrough model of economic development that works with Artisan
communities and microenterprises at the bottom of the pyramid to
develop, market and launch new Artisan Brands and newly designed
product collections into the global market. By creating exceptional
product collections, and providing brand and marketing assets to
enhance the value and reputation of these communities, BRANDAID aims to
create sustained economic opportunity for small producers while
delivering cultural and design authenticity, intellectual property
protection and a new level of recognition. Previous exhibitions have
been successfully launched at Macy's in New York City and Selfridges &
Co. in London.
Hudson's Bay Company (HBC), founded in 1670, is North America's longest
continually operated company. In Canada, HBC operates Hudson's Bay,
Canada's largest department store with 90 locations, unsurpassed in its
fashion, beauty, home and accessory designers and brands, as well as
thebay.com. HBC also operates Home Outfitters, Canada's largest home
specialty superstore with 69 locations across the country. In the
United States, HBC operates Lord & Taylor, a department store with 48
full-line store locations throughout the northeastern United States and
in two major cities in the Midwest, and lordandtaylor.com. With approximately 29,000 Associates in Canada and the U.S., HBC
banners provide stylish, quality merchandise at great value, with a
dedicated focus on service excellence. Hudson's Bay Company trades on
the Toronto Stock Exchange under the symbol "HBC".
BRANDAID Haiti Project has been supported by an exceptional circle of
leading Canadian businesses and creative industries. We would like to
acknowledge the valuable input and contributions provided by:
Aeroplan, Loyalty Partner
KPMG, Strategic, Advisor Patron
City Television Network, Media Patronasdfasd
Image with caption: "Home decor items from the BRANDAID Haiti Project Collection made by Master Artisans of Haiti. Available at Hudson's Bay. (CNW Group/BRANDAID Project Inc.)". Image available at: http://photos.newswire.ca/images/download/20131023_C6309_PHOTO_EN_32419.jpg
SOURCE: BRANDAID Project Inc.
For further information:
For more information, high res images or to arrange an interview, please visit brandaidproject.com or contact:
Brandaid Project Inc.
PR Manager, Hudson's Bay
Hill + Knowlton Strategies