Brand Exposure: Media Monitoring & the Bottom Line

TORONTO, Jan. 20, 2016  /CNW/ - The rise of digital media has not only changed the role of a PR professional, but also what is expected of PR teams; 24/7 brand monitoring and solid proof that PR campaigns and efforts are having an impact that justifies the investment. With the monitoring tools that are available today, this is finally a reality.

In the white paper, Brand Exposure: Media Monitoring & the Bottom Line, illustrates the benefits of engaging accurate media monitoring tools for PR teams.

The white paper details each of the following core benefits of employing a monitoring system:

  • Monetary value of monitoring tools
  • Cost effective monitoring tools give competitive edge
  • Tools help PR agencies collaborate with marketers or expand their own services
  • Monitoring tools ease crisis management
  • "Listening" tools help PR agencies identify issues – and opportunities

"Monitoring tools quantify success in ways clients easily understand…These are numbers that have meaning to a client's Marketing and Sales departments. " – Brand Exposure: Media Monitoring & the Bottom Line

Public Relations agencies can use these tools to educate themselves and their clients, build their client relationships and aid their claims when promoting themselves as successful.

When correctly used, monitoring tools help PR agencies support their client's bottom line and that is what really matters to your client.

To gain a deeper insight into the benefits of media monitoring tools and how to effectively integrate them into your PR agency, download Brand Exposure: Media Monitoring & the Bottom Line from CNW today.

About CNW Group
CNW Group Ltd. (a PR Newswire company) gets people talking about our clients online and in the news. We deliver quality, authenticated news releases and multimedia content in the right way and to the right places in order to fulfill disclosure requirements and maximize exposure, engagement and earned media opportunities. CNW also provides professional video, photography and webcast production, translation, regulatory filing and printing services as well as monitoring and measurement platforms.


Image with caption: "The rise of digital media has dramatically changed what companies need and demand from their public relations teams: round-the-clock monitoring of a brand’s reputation across all mediums, regular insights about how well the company and its industry are performing and proof that the money spent on public relations is a wise investment. (CNW Group/CNW Group Ltd.)". Image available at:

For further information: Media Contact: Melissa Meyer, Communications Assistant,

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