23 Oct, 2018, 08:00 ET
Brain Tumour Foundation of Canada Launches #HatsforHope Campaign in Support of Brain Cancer Awareness and Research Funding
LONDON, ON, Oct. 23, 2018 /CNW/ - Canada has one of the highest rates of brain cancer incidence in the world.i Today, eight Canadians will learn they have brain cancer.ii No new discoveries have been made for a decade. October 24, 2018 has been declared as the first Brain Cancer Awareness Day in Canada. Brain Tumour Foundation of Canada is calling-on Canadians to show their support for increased brain cancer research by wearing a tuque and raising funds and awareness for the thousands of Canadians impacted by brain cancer.
October 24 – Brain Cancer Awareness Day
"October 24, 2018 will now be remembered as a day for brain cancer awareness and brain cancer hope! Brain Cancer Awareness Day is a timely opportunity to remind Canadians about the importance of brain cancer and research needs," said Susan Marshall, CEO, Brain Tumour Foundation of Canada. "The Hats for Hope campaign provides us with the opportunity to advocate, educate and have a direct impact on the lives of Canadians impacted by brain cancer."
Wear a tuque and visit HatsforHope.ca
Hats for Hope is a national movement to support the brain tumour community in Canada and honour those living with or who have passed from brain cancer. Brain tumours are unpredictable and complex. They can affect vision, hearing, memory, balance and mobility. Their effects are physical, emotional, financial, and last a lifetime. While there is currently no cure, there is most certainly hope.
"We don't currently have reliable data on all primary brain tumours. We know brain cancer incidence rates are higher in Canada than the United States particularly in adults over the age of forty," said Dr. Faith Davis, epidemiologist, Professor at the University of Alberta's School of Public Health and Canadian Brain Tumour Registry Lead. "Between 1992 and 2008, 13,340 Canadians died from Glioblastoma (GBM), the most common and most aggressive malignant primary brain tumour.iii Canadian research and treatment innovation is needed now more than ever."
Show your support for brain cancer research and awareness by wearing your favourite hat, taking a selfie or group photo, and sharing it using #HatsForHope via www.hatsforhope.ca. on October 24, 2018 – Brain Cancer Awareness Day. All funds will go towards research into brain tumours and supporting those currently living with this condition.
The Hats for Hope campaign was made possible through the support of AbbVie Canada.
Photo Opportunity - #HatsForHope
While there is currently no cure for brain cancer, there is most certainly hope. #HatsForHope
About Brain Tumour Foundation of Canada:
Brain Tumour Foundation of Canada is the only national charity offering information and support to patients affected by any kind of brain tumour – be it cancerous, non-malignant or metastases. The organization funds ground-breaking research across North America and, since 1982, has dedicated over $6.2 million to finding a cure and improving treatment for brain tumour survivors. Brain Tumour Foundation of Canada is funded solely through generous contributions from individuals, corporations, organizations, employee groups and special events. Learn more at Brain Tumour Foundation of Canada's website: www.BrainTumour.ca
i Global incidence of malignant brain and other central nervous system tumours by histology, 2003-2007. Rebecca Leece et al. Neuro-Oncology, Volume 19, Issue 11, 19 October 2017, Pages 1553-1564 https://academic.oup.com/neuro-oncology/article/19/11/1553/3800463
ii Canadian Cancer Statistics Publication. Page 42. Canadian Cancer Society http://www.cancer.ca/en/cancer-information/cancer-101/canadian-cancer-statistics-publication/?region=on
iii Canadian brain cancer survival rates by tumour type and region: 1992-2008, Canadian Journal of Public Health. Vol 107. No. 1 2016. pg. 2
SOURCE Brain Tumour Foundation of Canada
For further information: For media inquiries or further information, please contact: Caroline De Silva, Argyle Public Relationships, 416-968-7311 ext. 231, [email protected]
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