QUEBEC CITY, Feb. 6, 2012 /CNW/ - Botaneco Corp. ("Botaneco" or the "Corporation") (TSX-V:BOT), today announces the launch of its redesigned company website at www.botanecocorp.com. The enhanced site captures the Company's mission to be a leader in the $117 billion personal health care market.
As previously announced on October 7, 2011, a subsidiary of Botaneco Corp merged with Natunola Health Biosciences Inc in order to capitalize on the synergies between the two companies. The redesigned website is a reflection of the new company that culminated from this transaction.
"As a result of the transaction we are excited to launch our new website which has been streamlined to better serve investors, customers, partners and representatives," stated Mr. Aki Georgacacos, Interim President and CEO. "The new website truly showcases the broad range of Botaneco's patented and innovative personal health care products in three distinct categories: Personal Care; Food; and Nutraceuticals.
The Personal care and health industry has adopted a "green" philosophy as consumers demand safer and more natural products. Increased awareness about the negative implications of chemicals in sunscreens, cosmetics, moisturizers, and other related products have prompted the industry to search for alternatives to harmful chemicals. Botaneco's platform contains Hydresia®, a patented plant based material that replaces harmful chemicals in a wide variety of personal health care products. Besides being all-natural and certified organic Hydresia® has significant advantages over these harmful chemicals, including clinically proven superior safety on the skin, and improved performance benefits in the final product. Hydresia® technology is already featured in over 200 marketed global personal care products, and Botaneco expects this technology to become the industry standard in next-generation products in the multibillion dollar personal health care industry.
In addition to Hydresia®, Botaneco's technology extends to other natural products such as: Vegelatum®, the industry standard natural replacement for synthetic petrolatum and Dermylex®, a Health Canada approved dietary supplement clinically proven to treat psoriasis. In the natural food market, Botaneco markets a patented shelled flax Omega-3 product and technology that was awarded the winner of the 2008 Award of Excellence for Innovation in Agriculture and agri-food, one of the most prestigious awards within the agricultural and agri-food industry.
The redesigned website provides viewers with a comprehensive overview of Botaneco, easy navigation of all of the Company's proprietary products, as well as access to literature, webinars, videos, publications, sample offers to potential new clients and an investor relations section.
About Botaneco Corp.
Botaneco Corp. specializes in personal care, food and nutraceutical ingredients. We are committed to developing groundbreaking ingredients based on our patented technologies, and offering multifunctional, tangible and documented benefits to formulators and consumers alike. Botaneco is a global developer and marketer of innovative technologies that help manufacturers meet the consumers growing demand for natural, environmentally friendly, personal healthcare products. A competitive advantage to Botaneco's patented technology over traditional products in the 'green sector' is the ability to significantly enhance the performance and versatility of these skin and hair care products. The Company has also been awarded the Canadian Agri-Food Award of Excellence for its flaxseed technology marketed in the natural food industry. Botaneco holds patents for its Hydresia® Oleosome, Vegetable Oil Gel, Dermylex® Whey Protein and Flaxseed Dehulling technology.
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