Boost the Performance of Your News Release With This Checklist From CNW

TORONTO, May 3, 2016 /CNW/- The humble news releases is the traditional tool of the PR industry and as the media landscape has evolved so too has the news release. Despite its evolution, it remains a crucial element of any PR campaign, whether to garner earned media or to drive discovery. At CNW, we know a thing or two about news releases and in a recently published CNW whitepaper, we share with you our ultimate checklist to ensure your news release is ready to be distributed.  

The whitepaper focuses on the six questions, you should ask before you send your news release:

  1. Do I have all of the necessary components to get this release over the wires?
  2. Is there a PR or marketing person designated as the contact for my company?
  3. Is the city in the dateline reported correctly?
  4. Is the company description at the bottom of the release our most recent and up-to-date version?
  5. Am I targeting the right people with this release, making the correct designations for distribution?
  6. Should I be using a Microlist?

When these six questions have been answered and the release has been adjusted to reflect this, you are then ready to move on to a more advanced checklist, which includes tactics to boost the performance of your news release even more.

The more advanced checklist looks at different components of your release including:

  • The headline
  • Formatting capabilities
  • Call-to-actions
  • Multimedia inclusion
  • Shareability and social readiness
  • Distribution strategy
  • Audience targeting
  • Timing
  • Evaluation and measurement

These two checklists will become your go-to tools when checking your news release prior to distribution and they are available for FREE DOWNLOAD at THE 6 QUESTIONS TO ASK BEFORE YOU SEND A PRESS RELEASE.

About CNW Group
CNW Group Ltd. (a PR Newswire company) gets people talking about our clients online and in the news. We deliver quality, authenticated news releases and multimedia content in the right way and to the right places in order to fulfill disclosure requirements and maximize exposure, engagement and earned media opportunities. CNW also provides professional video, photography and webcast production, translation, regulatory filing and printing services as well as monitoring and measurement platforms.


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For further information: Media Contact: Melissa Meyer, Communications Assistant,

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