AMSTERDAM, June 25, 2015 /CNW/ - Today Booking.com, an operating
business of The Priceline Group [NASDAQ: PCLN], announced it will amend
its parity terms with all accommodations partners in Europe by 1 July
2015 to be consistent with the binding commitments given to the French,
Italian and Swedish National Competition Authorities ("NCAs") in April,
and in line with its commitment to a new Europe-wide standard to keep
competition healthy, driving value for consumers and hoteliers.
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Since agreeing to the commitments with the French, Italian and Swedish
NCAs, Booking.com announced its intent to implement these commitments
throughout Europe. Booking.com's decision today is a direct result of
feedback from many European NCAs indicating that they would welcome
Booking.com implementing the commitments in their jurisdiction.
Under the new provisions, Booking.com will abandon its price,
availability and booking conditions parity provisions with respect to
other online travel agencies. This will create an environment that
supports increased transparency and competition among online travel
agencies which will ultimately benefit consumers, as well as hoteliers,
by encouraging properties to offer different pricing and booking
policies (e.g. free cancellation, WIFI, breakfast) through different
online travel agencies.
Booking.com will retain its "narrow MFNs" for prices and booking
conditions which will ensure hotels offer the same rates and booking
conditions on Booking.com as they do through their own direct website,
in order to ensure Booking.com can continue to be a cost-effective
marketing channel for partners and deliver transparency, choice and
great prices for consumers. Under these new conditions, Booking.com can
continue to provide a valuable service to consumers that delivers
transparency, access to information, choice, value and a seamless
experience, and a valuable service to hotels by providing highly
cost-effective marketing to help hotels promote their properties around
the world, reach new subsets of travelers and fill their rooms to keep
their businesses growing.
Today's announcement means that Booking.com's standard terms will be the
same for all of its European partners - helping to build a single
European digital economy.
"The commitments agreed with the French, Italian and Swedish NCAs
promote competition in a way that supports innovation and investment.
We think that all of our European partners and consumers booking at
European hotels should benefit from the commitments agreed to with the
French, Italian and Swedish NCAs which is why we have decided to amend
voluntarily our parity provisions right throughout Europe to be
consistent with those commitments," said Gillian Tans, President of
Booking.com. "We welcome and encourage fair competition and hope that
our fellow online travel agencies follow Booking.com's lead as part of
a shared commitment to support best pricing for consumers."
With the implementation of the new parity provisions, Booking.com will
continue its Best Price Guarantee and match any lower price that may be
found on another booking website. Booking.com will also continue to
innovate in the way it works with its accommodations partners to
highlight and promote to its global customer base the best deals on the
"The Internet has revolutionized the travel experience for people all
over the world who seek transparency, access to better information,
great value and a better booking experience, as well as for hoteliers
looking to grow their business by expanding their global customer base
through new digital marketing channels," said Federico J. González
Tejera, CEO - NH Hotel Group. "Booking.com has been an important
partner for us and we look forward to continuing this partnership under
the new terms."
Booking.com trusts that these changes will set the tone for an industry
Booking.com is the world leader in booking hotel and other
accommodations online. It guarantees the best prices for any type of
property - from small independents to five-star luxury. Guests can
access the Booking.com website anytime, anywhere from their desktops,
mobile phones and tablet devices, and they don't pay booking fees -
ever. The Booking.com website is available in 42 languages, offers over
675,000 hotels and accommodations including more than 290,000 vacation
rental properties and covers over 75,000 destinations in 212+ countries
and territories worldwide. It features over 50 million reviews written
by guests after their stay, and attracts online visitors from both
leisure and business markets around the globe. With over 19 years of
experience and a team of over 9,300 dedicated employees in 165+ offices
worldwide, Booking.com operates its own in-house customer service team,
which is available 24/7 to assist guests in their native languages and
ensure an exceptional customer experience.
Established in 1996, Booking.com B.V. owns and operates Booking.com™,
and is part of The Priceline Group (NASDAQ: PCLN). Follow us on
Twitter, Google+ and Pinterest, like us on Facebook, or learn more at http://www.booking.com .