MONTREAL, May 24, 2012 /CNW Telbec/ -The launch of Innovation Reinvented, a book by Roger Miller and Marcel Côté, and published by the University of Toronto Press will take place at the École de technologie supérieure at noon today.
Innovation is essential for businesses and economies to thrive in the long run, but there is no 'one-size-fits-all' strategy for innovating successfully. Based on a global survey of innovative firms and on over fifty in-depth case studies, Innovation Reinvented identifies six patterns of innovation as well as the tactics and best practices that will enable you to become more competitive at every level.
In the study of innovative companies, such as Apple and Intel in the technology sector and Proctor & Gamble in mature markets, Roger Miller and Marcel Côté dispel the notion of innovation as a necessarily radical process. In fact, the authors demonstrate that the vast majority of innovations involve improvements in product features or business processes, which are significant factors in driving economic growth.
Roger Miller's university career has mainly focused on understanding innovation. He is a Distinguished Research Scholar at Oxford University's Saïd Business School, and a University Partner at SECOR.
Marcel Côté, the founder of SECOR, is a well-known strategy consultant and public policy advisor in Canada, as well as a serial investor in start-up companies.
Roger Miller and Marcel Côté are available for interviews.
SECOR is the largest independent business and organizational strategy consulting firm in Canada. SECOR has been helping top-management teams plan and implement their strategies for over 35 years. SECOR has over 150 professionals, with offices in Montreal, New York, Paris, Quebec City, Toronto and Vancouver.
For further information:
Information: Danièle Lajeunesse,
MEDIA RESOURCE PERSON
Chris Reed, publicist
University of Toronto Press
416-978-2239, poste 248