RedPoint Customer Engagement Hub™ further enhances Bond Brand Loyalty's Synapze Platform with personalized campaign tools for real-time engagement
WELLESLEY HILLS, MA and TORONTO, July 26, 2017 /CNW/ - RedPoint Global, a leading provider of data management and customer engagement technology, today announced a strategic partnership with Bond Brand Loyalty, a leading brand loyalty agency, to maximize loyalty engagement efforts with a complete view of customers – across all channels – for loyalty programs and campaigns. The partnership will provide a unique solution to the market, combining an industry-leading customer engagement hub with a best-in-class enterprise loyalty platform, supporting some of the world's most influential and valuable brands, to maximize loyalty engagement and brand performance.
Bond Brand Loyalty's Synapze Platform will leverage the RedPoint Customer Engagement Hub™ to further expand their existing personalization and omnichannel capabilities to better support enterprise real-time customer engagement. This union enables Bond's clients to create a more complete customer "golden record" for their loyalty initiatives and power timely and more contextually accurate engagement throughout the enterprise.
"Optimizing customer engagement across the enterprise is critical for building brand loyalty, and marketers must have a way to easily take control of all of their data to drive relevancy and effectiveness across all touchpoints," said RedPoint Chief Marketing and Strategy Officer John Nash. "Our partnership allows Bond Brand Loyalty to create a powerful solution for marketers to enhance their engagement efforts, providing optimal messaging to the customer through any touchpoint to drive consistent and coordinated messaging at the speed of the customer."
Recent studies by both companies have found that enterprise customer engagement across all functions and channels is a key factor in brand success. In fact, Bond Brand Loyalty found that 57 percent of Americans would like to interact with loyalty programs on their mobile devices, yet only 27 percent agree that their program experience is consistent across each point of interaction with a brand. RedPoint Global's research found that many marketers are struggling with effectively engaging customers, with only 7 percent able to deliver real-time, data-driven engagements across both physical and digital touchpoints.
"As a leader in loyalty, we're excited to bring innovative solutions to our clients through our Synapze Loyalty Platform and partnerships like RedPoint Global," said Bond Brand Loyalty VP Loyalty Solutions Maria Pallante. "The ability to leverage the RedPoint Customer Engagement Hub further extends our loyalty solution capabilities with new functionality to maximize our clients' loyalty campaigns and optimize customer lifetime value."
Earlier this year, RedPoint launched the RedPoint Customer Engagement Hub solution that combines the power of its market-leading customer data platform, which clients use to create rich, dynamic unified customer profiles, with its real-time customer interaction platform that optimizes customer engagement across all touchpoints. With RedPoint, enterprises now have a hub for connecting all their customer data, driving real-time decisions and intelligently orchestrating customer engagement across the enterprise.
About RedPoint Global Inc.
RedPoint Global provides market-leading data management and customer engagement technology that empowers organizations to optimize customer value and deliver their brand promise with high contextual relevance across all touchpoints. The RedPoint Customer Engagement Hub delivers a unified view of each customer, in-line analytics to determine next-best actions, and intelligent orchestration to personalize engagement across the enterprise. Leading companies of all sizes trust the RedPoint Customer Engagement Hub to power their customer engagement strategy and drive profitable revenue growth. For more information, visit www.redpoint.net.
About Bond Brand Loyalty
Bond Brand Loyalty is a customer engagement agency that specializes in building brand loyalty for the world's most in influential and valuable brands. Our mission is to make marketing more rewarding for customers, richer and more resilient for brands, and more profitable for our clients. We build measurable, authentic and long- lasting relationships through a combination of services that includes loyalty solutions, customer experience, marketing research, customer analytics, live brand experiences, and proprietary loyalty technology platforms. Visit our website, follow us on Twitter or contact us at 1-844-277-2663
SOURCE Bond Brand Loyalty