TORONTO, Aug. 20, 2014 /CNW/ - Bond Brand Loyalty (formerly Maritz Canada and Maritz Loyalty Marketing), North America's
leading Brand Loyalty Agency, today announced the addition of Rob
Daniel as Executive Vice President of Client Services and head of
Consumer Loyalty Solutions.
Previously the Vice President of Enterprise Loyalty and Customer
Insights at Bank of Montreal (BMO), Daniel will lead Bond Brand
Loyalty's North American growth with a focus on all client services
teams, major accounts and loyalty solutions.
"Brands want and need better ways to connect with their customers," said
Daniel. "We're doing some very interesting and progressive work that is
aligned with the future of marketing, and I'm excited to join the
agency and be part of it."
"Adding Daniel strengthens the agency's leadership position and is part
of an ongoing strategy to revolutionize how brands apply loyalty to
their business and, when done right, capture the benefits," said Bob
Macdonald, President and CEO of Bond Brand Loyalty.
"We're bringing differentiated solutions to market, and Rob's expertise
in loyalty marketing, customer experience, data management, research
and insights will be instrumental in helping our partners form loyal
bonds with their customers," said Macdonald.
Daniel's appointment and return to Bond follows the agency's recent
rebrand to reflect Bond Brand Loyalty's unique combination of
traditional loyalty marketing services with creative brand engagement
strategies, best-in-class customer experience, and proprietary digital
ABOUT BOND BRAND LOYALTY
Maritz Canada and Maritz Loyalty Marketing recently joined forces and
rebranded as Bond Brand Loyalty. As a leading North American Brand
Loyalty Agency, we have been practicing brand loyalty for over 100
years for the world's most influential and valuable brands. We make the
world a more loyal place - a world more rewarding for customers, richer
and more resilient for brands, and extremely profitable for the
businesses those brands represent. We build measurable, authentic and
long-lasting relationships between our clients' brands and their
customers through a combination of services, including loyalty
strategy, customer experience, market research, insights and analytics,
live events, experiential marketing, and proprietary loyalty technology
platforms. Bond Brand Loyalty is a Maritz Company. For more
information, please visit www.bondbrandloyalty.com.
Image with caption: "Rob Daniel, Bond Brand Loyalty (CNW Group/Bond Brand Loyalty)". Image available at: http://photos.newswire.ca/images/download/20140820_C7551_PHOTO_EN_42497.jpg
SOURCE: Bond Brand Loyalty
For further information:
Richard Lane, Bond Brand Loyalty