TORONTO, Aug. 20, 2014 /CNW/ - Bond Brand Loyalty (formerly Maritz Canada and Maritz Loyalty Marketing), North America's leading Brand Loyalty Agency, today announced the addition of Rob Daniel as Executive Vice President of Client Services and head of Consumer Loyalty Solutions.
Previously the Vice President of Enterprise Loyalty and Customer Insights at Bank of Montreal (BMO), Daniel will lead Bond Brand Loyalty's North American growth with a focus on all client services teams, major accounts and loyalty solutions.
"Brands want and need better ways to connect with their customers," said Daniel. "We're doing some very interesting and progressive work that is aligned with the future of marketing, and I'm excited to join the agency and be part of it."
"Adding Daniel strengthens the agency's leadership position and is part of an ongoing strategy to revolutionize how brands apply loyalty to their business and, when done right, capture the benefits," said Bob Macdonald, President and CEO of Bond Brand Loyalty.
"We're bringing differentiated solutions to market, and Rob's expertise in loyalty marketing, customer experience, data management, research and insights will be instrumental in helping our partners form loyal bonds with their customers," said Macdonald.
Daniel's appointment and return to Bond follows the agency's recent rebrand to reflect Bond Brand Loyalty's unique combination of traditional loyalty marketing services with creative brand engagement strategies, best-in-class customer experience, and proprietary digital solutions.
ABOUT BOND BRAND LOYALTY
Maritz Canada and Maritz Loyalty Marketing recently joined forces and rebranded as Bond Brand Loyalty. As a leading North American Brand Loyalty Agency, we have been practicing brand loyalty for over 100 years for the world's most influential and valuable brands. We make the world a more loyal place - a world more rewarding for customers, richer and more resilient for brands, and extremely profitable for the businesses those brands represent. We build measurable, authentic and long-lasting relationships between our clients' brands and their customers through a combination of services, including loyalty strategy, customer experience, market research, insights and analytics, live events, experiential marketing, and proprietary loyalty technology platforms. Bond Brand Loyalty is a Maritz Company. For more information, please visit www.bondbrandloyalty.com.
Image with caption: "Rob Daniel, Bond Brand Loyalty (CNW Group/Bond Brand Loyalty)". Image available at: http://photos.newswire.ca/images/download/20140820_C7551_PHOTO_EN_42497.jpg
SOURCE: Bond Brand Loyalty
For further information:
Richard Lane, Bond Brand Loyalty