BOLDFACE Group, Inc. Announces Partnership with CVS Caremark for the "Khroma Beauty" Brand

LOS ANGELES, Sept. 4, 2012 /CNW/ - BOLDFACE Group, Inc. (OTCBB: BLBK), a Nevada corporation in the business of licensing, through its operating subsidiary, BOLDFACE licensing + branding, top tier entertainment, celebrity and designer brands for opportunities in the beauty market (the "Company"), announced its partnership with CVS Caremark to launch the Company's initial brand "Khroma Beauty by Kourtney, Kim and Khloe Kardashian" in late December, 2012. The focus of Khroma Beauty is giving customers the tools to attain flawless looks at home with high quality formulas at affordable prices.

CVS will feature an exclusive first look of Khroma Beauty's core collection in over 2,000 stores highlighted on "Power Wing" featured merchandisers for easy access and premium brand recognition. Shoppers will be able to purchase their favorite Kardashian beauty looks such as Au Naturel Nude Lip sets, Intimate Spotlight Highlighter, and Honey Sticks Lip Gloss. Each product was designed with Kourtney's, Kim's and Khloe's direction, input and guidance, and every product formula has been tested and approved by all three girls.

Khroma Beauty is scheduled to make its official debut in January 2013 on the heels of its initial limited edition Holiday Collection anticipated to begin in late November, 2012 at CVS, Ulta Beauty, Sears, K-Mart, Fred Meyer, Duane Reade, HEB, Meijer, Burlington, Harmon, and other stores nationally. An international launch is planned in early 2013.

About BOLDFACE Group, Inc.

BOLDFACE is a Santa Monica, California based celebrity beauty licensing company. Please visit for further information.

Safe Harbor Statement

Any statements contained in this press release that do not describe historical facts may constitute forward-looking statements as that term is defined in the Private Securities Litigation Reform Act of 1995. Any forward-looking statements contained herein are based on current expectations, but are subject to a number of risks and uncertainties. The factors that could cause actual future results to differ materially from current expectations include, but are not limited to, risks and uncertainties relating to the availability of additional funding; and the Company's business, product development, marketing and distribution plans and strategies. These and other factors are identified and described in more detail in the Company's filings with the U.S. Securities and Exchange Commission, including the Company's Current Reports on Form 8-K. The Company does not undertake to update these forward-looking statements.


For further information:

Emmy Brooks, Alison Brod Public Relations, +1-212-230-1800,

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