BMW Customer Satisfaction Index (CSI) ranks Serpa BMW #1 in Toronto

Selection based on customer feedback in critical sales and service areas

NEWMARKET AND AURORA, ON, Aug. 27, 2013 /CNW/ - Serpa BMW won top honours as the #1 dealer in BMW Canada's Toronto-area Customer Satisfaction Index (CSI), based on customer feedback in several criteria, including, sales, service, personal relationships and overall dealership experience.

The top ranking marks a rapid rise to the #1 CSI spot in the nearly 18 months since Frank Serpa acquired Newmarket's Open Road BMW and renamed it Serpa BMW and Serpa BMW Motorrad in April 2012.

"We are so honoured to win the BMW Toronto-area top customer service ranking in such a short period of time operating this dealership," said Frank Serpa, dealer principal, Serpa Automotive Group. "It reflects how BMW buyers have come to appreciate our unique brand of customer service, including our transparent sales process."

As other reasons for winning the #1 Toronto-area BMW CSI ranking, Serpa cited a number of exclusive Serpa BMW programs, including excellence in on-time vehicle delivery, a free loaner for all BMW service customers, the Serpa BMW transportation van that picks up and drops off service vehicles and new cars right at the owner's home, significantly expanding the motorcycle division's model selection, as well as creating the best auto and motorcycle sales, service and parts team in the industry.

SOURCE: Serpa BMW

Richard Rotman, Director of Communications, Serpa Automotive Group
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