TORONTO, April 13 /CNW/ - Toronto FC's entire team was on hand as BMO - the Bank of Soccer - hosted a celebration of the start of the team's 2010 Major League Soccer home campaign at an event at First Canadian Place in Toronto.
"The phenomenon that is Toronto FC has grown by leaps and bounds," said Frank Techar, President and Chief Executive Officer, Personal and Commercial Banking Canada, BMO Bank of Montreal as he greeted the players and fans. "Much like BMO, the team is getting better and better, gaining more and more fans every day, and the excitement builds with each game."
Mr. Techar noted a great opportunity that will be available from BMO, and promoted at Toronto FC home games this year at BMO Field - the BMO Ultimate Fan Contest, which is open to fans across the GTA. "Win, and you get to travel to away games for Toronto FC, the Toronto Maple Leafs and the Toronto Raptors. Just go to BMOultimatefan.com to enter."
BMO Power of Blue will also be returning to BMO Field - the program that delivers unique and unexpected perks and privileges to BMO customers.
At every TFC game, BMO customers will have an exclusive entrance at BMO Field's Gate 1 and the opportunity to receive a free gift.
Plus, one lucky BMO customer will be selected before every home game to join the team captains and officials at centre-field for the official coin toss.
"BMO Power of Blue lets us make our customers feel special, by enhancing their experience at the game and creating unexpected, perhaps once-in-a-lifetime, opportunities," said Sandy Bourne, Vice President, Advertising, Merchandising, Sponsorships and Events, BMO Financial Group. "We're thrilled to partner with Toronto FC to bring this great program to our customers at Toronto FC games."
About BMO and Soccer
BMO supports soccer across Canada from youth players in local neighbourhoods and communities, to the professional level. Our deep commitment to "The Beautiful Game" is evident from the beginning of the curve with our grassroots sponsorship of more than 500 youth teams nationally. The relationship continues with our title support of elite youth players at BMO National Championships through to our professional teams support (Toronto FC & Vancouver Whitecaps FC) combined with soccer venue title sponsorship (BMO Field).
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SOURCE BMO BANK OF MONTREAL
For further information: For further information: For News Media Enquiries: Peter Scott, Toronto, PeterE.Scott@bmo.com, (416) 867-3996