USPS offers 2% postage rebate on all print mail that is supported by innovative technologies
TORONTO, April 30, 2020 /CNW/ - BlueRush Inc. ("BlueRush" or the "Company") (TSX-V: BTV), an emerging personalized video Software as a Service (SaaS) company, announced that its personalized video platform, IndiVideo, has been approved for the USPS 2020 Emerging & Advanced Technology Promotion and the USPS 2020 Informed Delivery Promotion; two incentives that offer a 2% postage rebate on all print mail that is supported by approved technologies.
Given many BlueRush customers send tens of millions of statements - even hundreds of millions - the 2% rebate can represent significant cost savings. The USPS 2020 Direct Mail Promotions are meant to encourage marketers, printers and mailers to utilize new technology to enhance mail communications and ensure that direct mail remains innovative and customer experience driven. IndiVideo enhances direct mail by creating a Video in Print (ViP) experience that enables recipients to engage with a personalized and interactive video, launched via QR code, embedded in a printed bill or statement.
"Anytime we can put together a solution that provides a better customer experience that also saves our customers tens or hundreds of thousands of dollars per month – we are happy. With 24 billion transactional documents being mailed each year in the US, this is obviously a significant market opportunity for us as well," said Steve Taylor, CEO of BlueRush. "We are excited to demonstrate how our IndiVideo platform augments print to improve the customer experience and increase engagement at every touchpoint."
BlueRush recently announced record 2nd Quarter Results. Interactive Personalized Video positions BlueRush very well to support our customers during the COVID crisis and beyond. BlueRush develops and markets IndiVideo™, a disruptive, award-winning interactive personalized video platform that drives return on investment throughout the customer lifecycle, from increased conversions to more engaging statements and customer care. IndiVideo enables BlueRush clients to capture knowledge and data from their customers' video interaction, creating new and compelling data driven customer insights.
For more information visit www.bluerush.com
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SOURCE BlueRush Inc.